William B. Cole Consultants
Testimonials for
Sports Psychology Coaching
and
Mental Game of Sports Programs

Here are some comments from our Sports Psychology Coaching clients and participants in our Mental Game programs related to sports. For more detailed comments about our Mental Game of Golf programs and coaching, see Testimonials for The Mental Game Of Golf.

"... an authority on sports psychology... He is one of the top peak performance coaches in the country...Bill's peak performance system helped us tremendously in our march to reach the finals of the College World Series."
Stanford University Baseball Team

"Bill is a very talented and deeply-knowledgeable mental game coach. His ability to help our players stay motivated, focused and on-track is just excellent. Bill really takes the time to understand people, to listen and to figure out what each person needs to achieve and excel. He has crafted a comprehensive mental game peak performance program for us, as a mental game advisor to individual players and team mental game coach for team practice sessions. He is a master mental game coach. He is one of the top peak performance coaches on the Pro Tennis Tour. More players on the pro tour could use his help."
Israeli Davis Cup Team

"While playing high level competitions week in and week out, I found myself in need of help to develop a solid mental routine before, during and after my golf tournaments. Mr. Bill Cole has given me a great start on this journey.

I have only been working with Mr. Cole for a short period of time and I have seen immediate improvement in my mental game. We have worked on how to be more systematic in my preparation, and how to commit to sticking with my routine in my round. He has an ability to catch important points and sum up my performance in a very positive and helpful way. His notes are also very helpful to help me track my improvement.

I would highly recommend Mr. Bill Cole to athletes who want to improve their mental game."
Angel Sze
Professional golfer
Winner, Women's International 4-Ball Tournament
See more testimonials for Mental Game Of Golf coaching.

"Bill is the Zen master of tennis instruction - much better than a trip to a therapist's office!"
Elaine Goldstone
#1-Ranked USTA 3.5 Women's Doubles Champion
Grand Prix Northern California

"Bill Cole...has developed a comprehensive mental training course aimed at promoting peak performance."
Michael Cronk
Staff Writer, San Jose Mercury News

"Here's a mental toughness course with the right motives. Cole can repair your attitude."
Jody Meacham
Venture Editor, San Jose Mercury News

"Bill is wonderfully personable, and I love his metaphors."
Elayne Savage
Psychotherapist and author of the books, Don't Take It Personally and Breathing Room
Berkeley, CA

"Bill Cole is a business-golf guru...an authority in peak performance, especially in selling and in golf."
San Leandro Chamber of Commerce

"It was great!"
Ollie Becker
General Manager
American Golf Corporation
Hercules, CA

"Each time you present the Concentration Clinic, I learn an abundance of information. The information you gave us will help tremendously! The feedback has been outstanding!"
Steve Smith
Director
Tyler College
Tyler, Texas

"I just wanted to thank Bill for improving my mental game. I learned a lot of techniques I've never known before. My favorite technique was "See The Blue". I realized that when I used that technique my serves stopped hitting the net. Bill also taught me the Roger Federer "Keep Your Head Still" technique. That helped me connect with the ball dead center more. Before I started working with Bill I would always pull my head up too early on shots, and I was really surprised to learn how long you could keep your head still before the opponent's ball came back to you. I also got a lot out of the technique called Rise-Peak-Fall. I never noticed that most of my balls that I hit were on the peak-I always thought I was hitting balls on the rise, but this drill taught me to watch the ball a lot better, and to be aware if I'm hitting on the rise, peak or fall. I learned a lot from Bill, and I'm glad I was able to receive coaching from him."
Ashvin Soin
Saratoga, California


Ashvin Soin was a ranked junior in Northern California, won three California State Tennis Championships in the Gar Glenny Cup and played at the national level as a junior and adult. He now competes at the 5.0 in Open levels in singles and doubles.

"I had a great day with Bill. I think it will really help me stay focused in matches. I took his mental game assessment, and there are definitely some areas I wanted to work on, and improve on. I think his method of centering will really help me stay focused during matches. So thank you so much! I had a fantastic time!"
Cami Runnalls
Coto De Caza, California


Cami Runnalls was a ranked junior in Northern California and won the Northern California doubles tennis sectionals in High School. She won the 4.5 United States Tennis Association sectionals in southern California and now competes at the 5.0 and 5.5 level in women's doubles.

"I was already very successful in junior tennis. I have been ranked #1 in the 14's and 16's in singles and doubles in Northern California, and top twenty in the nation. I won the San Diego Boys 14's National Open Singles and Doubles and took third place in the Boys 16's Copper Bowl Singles. I wanted to not only be able to maintain the rankings I had achieved to date, but to continue to steadily improve. The pressure is even greater once you are a top-ranked player, and I wanted to know how to handle that pressure better.

We researched the top sports psychologists and mental training coaches and discovered that Bill Cole had been the mental game coach to professional players who have had wins over Pete Sampras, Andy Roddick, Marat Safin, Michael Chang and world #4, Tim Henman. Bill also had been an NCAA Division I College Head Coach in tennis, the Sports Psychology Coach for the Israeli Davis Cup Team, and had coached in the US and Europe on the ATP Tour.

I took his on-line mental game assessment and communicated with him, and very quickly our family hired Bill. Ever since, he has been helping us navigate the competitive world of junior tennis at the sectional and national levels.

In just our first mental training session, I learned a huge amount about the mental game and what I needed to do to perform to my top abilities in competition. Since then, Bill has been an integral part of our tennis training team. My Mom and Dad and I work with him at his office, on the phone, at tournaments and on the lesson court. Bill taught me about the psychology of match preparation, concentration, how to really relax in close matches (even when it seemed impossible to do so), to stay focused, to analyze and solve problems on the court, mental toughness, confidence and my ability to get into the zone.

Bill's techniques in the mental game are extremely powerful and easy to learn. These techniques take effect immediately. I was able to use all the techniques right away, and my game improved a lot. I have been using the techniques in matches and the results have shown already. I was able to stay calm, focused, and relaxed under pressure. Bill has helped my tennis game a lot through mental game coaching.

If you suspect that improving your mental approach to your tennis is the missing link in your game, you are probably right. Bill is a specialist in the mental part of tennis, in addition to having been a very successful teaching pro, and top competitor himself. His insights and knowledge about the upper levels of competitive tennis are amazing. The mental training system he taught me for reaching my inner excellence continues to be very powerful. I use what he teaches me every day, in practices, and in matches. If you want to take your game to the next level, I strongly suggest you call Bill."
Jaya Billa
Sacramento, California

#1 in Boys 14's and 16's singles in Northern California
#1 in Boys 14's and 16's doubles in Northern California
#20 in Boys 14's National singles
#80 in Boys 16's National singles
Won San Diego Boys 14's National Open Singles
3rd place in Boys 16's Copper Bowl Singles
5th place in Boys 16's Sectional 2008 Singles

Boys 16's Doubles Sectionals 2008, 2009
Long Beach 14's National Open Doubles
Boys 16's National Open Doubles Finalist 2009
Boys 16's National Open Doubles 4th place 2009

Jaya Billa
#1-ranked Junior Tennis Player, Northern California
Sacramento, California

"On target. In the zone. Entertaining. Highly educational. Funny and fast-moving. Insightful.

These were some of the comments our campers and staff made about Bill Cole's training program, The Mental Game of Hockey. We asked Bill to come in to our youth hockey camp to make a presentation on sports psychology for our campers, ages 8-15, at the Sharks Ice @ San Jose (home of the NHL San Jose Sharks) in San Jose, California. We were delighted with Bill's program, and learned a ton. This initial sports psychology program went so well, we are planning on having Bill speak at future hockey camps.

Bill entertained and educated us with insightful stories about many of the teams, athletes, coaches and parents he has coached in the mental game, and how we can learn from them so we don't make the mistakes they made. He has a wonderful way of teaching us nuggets of wisdom, while simply talking to us like a friend does, sincerely, and with intensity and purpose. Bill is a riveting speaker, and kept the kids' attention all the way through. That is no small feat!

Bill's years of successful experience really show up when he speaks. He has an amazing command of his material. He never used any notes, engaged the audience, took questions throughout the program, and did it all with a great sense of humor. His ability to relate to all ages and skill levels is remarkable. I could listen to Bill all day long.

Some of the most powerful techniques Bill taught us were centering, meditation, visualization, breath control, self-coaching, mental toughness, self-monitoring, the zone and how to create a positive mental attitude. He taught us exactly what we need to be successful in our sport. He not only taught the concepts, but he gave us specific methods to help us learn and execute these principles in our practices and our competitions. My staff and I learned many new mental approaches we have been able to put into practice with our students on and off the ice immediately. Bill has shortened our learning curve dramatically. I can tell that many of our campers' higher levels of performance are directly related to the mental game approaches Bill shared with us that day. Thank you Bill!

If your organization wants to hear from a leading expert in sports psychology, Bill Cole is one of the top mental game coaches and speakers in the country. You should contact Bill today. He is a fantastic speaker, a highly experienced sports psychology consultant, and he will help take your sports program to the next level. Bill has the right stuff!"

Phil Huynh
Director / Owner
Total Performance Hockey School
Sunnyvale, California

"The sport that I strive to be the best at is breakaway rodeo roping. I have been riding horses and have been involved with rodeo most of my life. The majority of my success came in the early 90's. I have been ranked, in and out of the top fifteen and runner-up in the Championships.

Since then I have struggled with having a good horse and making practice a priority. These two things led to more problems that saw my confidence slowly erode to "full-on" choking and mental game issues that made me consider giving up my lifetime hobby and dreams. In a last-ditch effort I did some searching and found Bill Cole, The Mental Game Coach. The skills, optimism, hope, and techniques that he has taught me have changed my life.

I am enjoying the new mental and physical techniques and the marked improvement in my overall game. It's so fun to have new and promising thoughts in my head. This spring brings the new rodeo season and with Bill's guidance I have confidence that it will be the best I've had in 20 years.

If you are doubting yourself, if you have lost confidence, and if you are wondering how you can possibly get it back, I strongly suggest you call Bill and speak with him – today. Bill is compassionate, understanding, non-judgmental, insightful and easy to talk with. He cares about his clients. He helped me believe in myself – and he can help you believe too."

Niki Greenwood
Breakaway Rodeo Roper
Caldwell, Idaho

"Coach Cole has the remarkable ability to get into an athlete's 'crazy mind', and has now become an integral part of my finding the path to training and competitive success. His prodigious understanding and commitment as a coach gives him the ability to help individuals of all capacities succeed in the spectrum of mental training. Coach Cole now manages every aspect of my mental training, fear control, confidence, and focus. His expertise and experience is inimitable, and is irreplaceably valuable to my athletic career."

Aimee Anaya
United States National Champion
Olympic Weight Lifting

"Bill Cole is a major thought leader in sport psychology, and a mental toughness master...Bill Cole is a world-class mental game coach who gets world-class results."
Rodney King - Performance Enhancement Coach
Johannesburg, South Africa
Voted one of the top 20 martial artists in the world by Black Belt Magazine

"Coach Bill has the winning blueprint to help you feel more confident, polished and prepared in any speaking or performing situation. His energetic and witty approach makes learning fun. It's obvious he loves what he does and he's the best at it."
Nancy Koran,
Author of the books The Zen Of Tennis and The Victory Dance: Placing Yourself in the Winner's Circle

"I have followed Bill Cole's outstanding work in mental game coaching for many years and have been privileged to have him as a Guest Expert on our international coaching web site for martial arts practitioners and coaches, and military and police professionals, www.mymalife.com.

Bill regularly provides amazing peak performance insights and leading-edge ideas and principles to the world of martial arts across these performance arenas. He has helped us understand and apply the concepts of mental toughness, mental training, concentration, focus and mental readiness for sports competition and law enforcement and military applications. Our clients must have mental toughness to be able to operate in these very difficult, and often dangerous environments. Bill gives us the mental tools we need to navigate those challenging assignments. In this regard, Bill Cole is a mental toughness master. He's our mental game guru.

While many sport psychologists offer standard peak performance theoretical concepts, Bill goes far beyond that, and knows what actually works in the real world. He teaches new ways of looking at old problems, with expert mind game solutions that really work. His understanding of the mind-body processes in peak performance and how to manage them, in learning, and pressure performance situations is simply uncanny. His background as a top athlete, researcher-writer, teacher-coach and businessman blend together to create innovative and highly practical success strategies. His teaching system for mastering the mental game is beyond compare.

I have studied the mental game extensively over the years, and have worked closely with other international sport psychologists, and it's clear that Bill Cole is a major thought leader in sport psychology. We are fortunate to have him as our Guest Expert.

Bill Cole is a world-class mental game coach who gets world-class results. If you are considering bringing Bill in to speak, coach or consult, I know you will be thrilled with the results he brings to you and your organization."
Rodney King - Performance Enhancement Coach - Johannesburg, South Africa
Founder and Director of the Street Tough World Alliance, represented in 15 countries around the world and leaders in innovative e-training martial arts solutions for business and life through www.mymalife.com
Voted one of the top 20 martial artists in the world by Black Belt Magazine.

"Mind over tennis balls is his story of success. This coach fine tunes mental strategies."
San Jose Mercury News Headline

"Excellent! Bill Cole is the coach's coach. He really knows about peak performance and the mental game."
Neil Fiore, PhD., psychotherapist,
Founder and President of Self-Leadership Seminars,
author of the books, The Now Habit : A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play, and The Road Back to Health : Coping With the Emotional Aspects of Cancer and the audio tape The Five Keys to Permanent Stress Reduction.

"Many thanks for the most fascinating ideas you shared with us...and thank you for all the truly beneficial help you have given me throughout the seminar...thank you for all the advice and ideas; they will surely benefit me throughout my life. Mostly thanks for the inspiration you have given me."
Fred Forman
Tyler College
Tyler, Texas

"Bill has found a way to help the 'performance-challenged'!! He knows how to reach the left-brainers with exercises and techniques that get us into 'the zone' quickly and help us stay there."
Melinda Chen
President
Bay Valley Technologies
Saratoga, California

"As before, your presentation was done in a professional and outstanding manner."
Craig Tiley
Assistant Director
Tyler College
Tyler, Texas

"Cole has experienced the pressure of tournament play in professional events in the US and Canada. He has investigated the mental side of the game through interviews with the world's top playing pros such as Harold Solomon, Guillermo Vilas, Rod Laver and Ken Rosewall."
The Woodlands Sun Newspaper
The Woodlands, Texas