William B. Cole Consultants Press Releases

Motiv Health is a medical startup that is creating the world's most advanced precision behavior platform for health coaching. Motiv Health is a personalized and persuasive digital health coaching system. The company leverages Artificial Intelligence (AI) and coaching to help improve human behavior. Motiv Health highlights how lifestyle and behavior impact health, and the importance of training our mindset to be healthy. The company’s mission is to build a persuasion-driven, mindset-first, precision behavior change platform. Motiv Health is located in San Diego, California, and was incorporated in 2021.

https://www.motivhealth.io/

Bill Cole stated, “Upon first hearing about Motiv Health I immediately knew that it was an idea whose time had come. I’m extremely excited and honored to have been asked to be a part of such a visionary venture. Motiv Health is poised to change how people approach their health, wellness and medical pathways. The confluence of the company theme of awareness, intentionality, mindset, cutting-edge knowledge and self-coaching, all pulled together by advances in artificial intelligence (AI) make this venture a force to be reckoned with.

Motiv Health is a highly advanced, personalized, and persuasive digital health coaching system. The company focus is on AI and coaching to help people become their own change agents and to be able to make better, wiser decisions about their health. It all begins with the proper mindset, and that then drives their proper health choices.

The big three when it comes to influencing our health are sleep, nutrition and exercise. They seem so simple, yet we often take them for granted. But they deeply impact our health, to a higher degree than any other variables. Motiv Health is poised to play a bigger, better, more high-powered game with these three factors.

I am incredibly excited to be part of such a talented team with a far-reaching vision with the ability to craft intelligent strategies to fulfill that promise.”

Bill Cole has held many leadership positions, from starting and running his own ventures as President and CEO, as entrepreneur and businessman, as an executive mentor, coach and trainer, as an association executive, and from being on Boards of Directors and Advisory Boards. He is an internationally and nationally recognized performance psychology expert and multiple Hall of Fame Honoree, an award-winning scholar-athlete, and has coached at the highest levels of the Olympics, major-league pro sports, big-time college athletics and corporate America.

As an internationally-known performance psychology / stress management expert, Bill has often been invited by the medical world to speak at state, national and international medical conventions. For years he's trained physicians and other medical professionals in many fields in his mental peak performance system.

Bill Cole has been the mental game coach or sports psychology consultant with athletes or coaches of 25 world and national teams, 11 international and Olympic teams, 32 professional sports teams, associations or leagues, and of athletes who have won 40 world and national championships. He has been the mental game trainer for thousands of athletes, coaches and parents in over 100 sports, at all ages and skill levels.

Bill has been a leader in the field of sport psychology for over 40 years, as a scholar, researcher, writer, teacher, coach, athlete, trainer, speaker and consultant. He is a thought leader and expert in the worlds of peak performance, coaching and the mental game. He is the Founder and President of the International Mental Game Coaching Association, which trains and certifies mental game coaches worldwide.

"Bill Cole is a mind guru...he is among the elite mental game peak performance experts in this country."
American Society of Anesthesiologists

"an expert in optimal performance and stress management"
California Society Of Anesthesiologists

"Bill Cole, president and founder of the International Mental Game Coaching Association, says the key to achievement is enthusiasm for your goals. Cole coaches both Olympic and major-league athletes, and teaches his disciplinary techniques to corporate America."
WebMD

"Performance psychology consultant Bill Cole has counseled many of the world's top athletes and knows how to combat stress and anxiety."
Forbes Magazine

"Bill Cole is a leading Olympic sports psychologist and a world-renowned peak performance coach."
British Broadcasting Corporation (The BBC)

"Bill Cole is a leading author on sports psychology."
Yahoo! Sports

"Bill Cole is a renowned sports psychologist and 'mental game coach' who helps athletes cope with the demands of intense competition."
CNET Magazine

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

Bill Cole, MS, MA
Founder and President
The International Mental Game Coaching Association
Phone 408-705-8877
E-Mail: BCole@MentalGameCoaching.com
Website: https://www.mentalgamecoaching.com

Bill Cole, MS, MA was interviewed as an interview skills coaching expert in Yahoo Style Magazine in an article entitled "Is It Harassment or Simply Unprofessional To Ask Someone Out After a Job Interview?" by writer Kristine Solomon.

Bill Cole was interviewed for a story about job interview etiquette. The question was, "Is it harassment or simply unprofessional to ask someone out after a job interview?"

Bill was quoted as saying:

"This is at minimum an interview etiquette breach, and at maximum, a clumsy, possibly desperate attempt at 'shopping where you work'. I doubt it would rise to the level of harassment, but the interviewee may certainly be guilty of a stupidity misdemeanor."

Yahoo Sports Article Link : Is it harassment to ask someone out after an interview?

Bill Cole, MS, MA is an internationally and nationally recognized authority on peak performance and coaching. Bill is the author of the book The Interview Success Guide.

He has coached at the highest levels of corporate America, major-league pro sports and big-time college athletics. He has been interviewed by these media outlets -- MSNBC.com, Golf Magazine, the BBC, ABC-TV, Fox News, the Associated Press Radio, Sirius Radio, The New York Times, Success Magazine, The Washington Post, The San Francisco Examiner and Chronicle, Yahoo! Sports, USA Today, ABC-TV, Entrepreneur Magazine, The San Jose Mercury News, The Denver Post, Time Magazine, the Los Angeles Times and countless others.

The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach."

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

Bill Cole, MS, MA, appeared on the big screen in the film "The Hurt Business" with Director Vlad Yudin. The United States national premier date was October 2, 2016.

The Hurt Business is narrated by Academy Award winner Kevin Costner and stars Bas Rutten, Jon Jones, Randy Couture, Ronda Rousey, Georges St-Pierre, Chuck Liddell, Kenny Florian, Tito Ortiz, Ken Shamrock, Bruce Buffer, Big John McCarthy, Urijah Faber, Rashad Evans, Josh Barnett, Donald Cerrone, Don Frye, Jay Hieron, Fabricio Werdum, Rorion Gracie, Matt Serra, Michael Chandler, Scott Coker, Luke Rockhold, Fabricio Werdum, Jay Hieron, Sara McMann, Scott Coker, Ben Askren and others. View complete cast on IMDB.

In 2014 mental game coach Bill was invited to fly to Hollywood to be on camera for a film documentary, named The Hurt Business. The film is coming out in September 29, 2016 all across the world. Bill was asked about the psychological dimensions of the MMA phenomenon. Bill talked about the zone, the stress, why people choke, the pressures of being in the spotlight, how MMA fighters train their minds, how they handle setbacks and injuries and how they manage their career paths from a mental perspective.

"The Hurt Business" was created by the same producers of "Bowling for Columbine", "Fahrenheit 9/11" and "Generation Iron". The film examines the explosive trajectory of mixed martial arts fighting through the eyes of today's top stars, and recent past stars of the sport.

The film analyzes the people involved in the world of MMA, looks at their personal lives, how they train, and gauges the mental and physical damage they’ve suffered. The film interviewed sports psychologists, neurologists and sociologists, and government officials for their insights. One conclusion is that fame in MMA is a very hard and unforgiving road.

View the trailer from that movie project.

Bill's voice can be heard at 1:11: "I get people crying in my office, thinking their life is over, because they've lost a really big match. I've even worried about a few people--suicide."

Additional web references:

"The Hurt Business" on IMDB

"The Hurt Business" on Facebook

"The Hurt Business" on Instagram

"The Hurt Business" on the Vladar Company

Vlad Yudin on Wikipedia

For some time, Bill Cole has coached professional fighters, US Open competitors, members of US National Junior Teams, US World teams, and state, regional and national competitors in martial arts. Here are a few comments from his Martial Arts coaching clients.

"Bill Cole is a leading Olympic sports psychologist".
British Broadcasting Corporation (The BBC)

Yahoo Sports has called Bill Cole "a leading author on sports psychology".

"A world-renowned peak performance coach."
British Broadcasting Corporation (The BBC)

"Bill Cole is a renowned sports psychologist and 'mental game coach' who helps athletes cope with the demands of intense competition."
CNET Magazine

"Bill Cole is one of the world’s leading sports psychologists who has coached teams and individuals in over 85 sports in multiple countries, including US National dirt track champion Chris Carr."
MCN Sport, the leading motorcycle racing magazine in Europe

"... an authority on sports psychology... He is one of the top peak performance coaches in the country...Bill's peak performance system helped us tremendously in our march to reach the finals of the College World Series."
Stanford University Baseball Team

"...one of the top peak performance coaches on the ATP Pro Tennis Tour."
Israeli Davis Cup Team

"Bill Cole is a leading authority on sports psychology and mental coaching."
Sports on Earth Magazine

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach." He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association, which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

Bill Cole, MS, MA, was interviewed about the best questions for potential interns to ask in an interview. This article appeared in Business Insider magazine in an article named "5 questions you should ask in an interview for an internship you really want", by writer Katherine Noel, which was published on April 8, 2016.

The link: http://www.businessinsider.com/internship-interview-questions-2016-4

Bill was asked about good questions to ask, and questions to avoid asking. Here are his questions and his answers.

1. What are some of the key skills and abilities necessary for someone to succeed in this position?

If you ask this early in an interview, it can guide your entire strategy. You can tell the interviewer how your strengths match up with what the company is seeking.

2. If I get the internship, how do I earn top marks on my performance review?

This marks you as eager to reach for excellence. Everyone wants an ambitious new hire.

3. Now that you know more about me, how do you think I can best help the company?

You want to know what the interviewer thinks about the fit. The question also potentially reveals what he or she sees you working on in the position.

4. Is there anything else I can answer for you? I want to be as complete as possible.

You ask this to gauge the interest level of the interviewer and to get feedback.

5. What can I do or provide for you when I follow up?

By asking this wrap-up question, you appear thorough, helpful, and willing to make sure nothing is left to chance.

Bill Cole, MS, MA, is the author of the book, The Interview Success Guide, which is a 216-page master blueprint that helps people understand and navigate the interview process so they can mount a successful interview campaign. This book has deep, insightful and immediately applicable interview wisdom that demystifies the world of interviewing. It also has over 400 questions, listed by category, for a variety of careers and jobs, which could be asked in an interview. There are also over 1200 interview task reminders, questions and guidelines in checklist form so you leave nothing to chance in your job hunt. The guide is available in pdf, Kindle and Nook formats.

Mr. Cole is an internationally and nationally recognized authority on peak performance and coaching. He has coached at the highest levels of corporate America, the Olympics, major-league pro sports and big-time college athletics. A multiple Hall-Of-Fame honoree as an athlete, coach and school alumnus, he is an in-the-trenches coach and consultant to corporations, universities, associations, businesses, organizations and individuals and is the creator and developer of many leading-edge workshops, seminars and training programs.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

Bill Cole, MS, MA, was interviewed about former NBA player Delonte West wandering around shoeless in a hospital gown outside a Houston-area Jack in the Box appearing to be a somber reminder of the downward spiral many celebrities publicly embark on when their mental illness goes untreated. This article appeared in Foxnews.com/health in an article named "Delonte West Photos Troubling For Player With History Of Mental Illness", by writer Alexandria Hein, which was published on February 23, 2016.

The story:

http://www.foxnews.com/health/2016/02/23/delonte-west-photos-troubling-for-player-with-history-mental-illness.html

Former NBA player Delonte West has previously discussed his diagnosis of bi-polar disorder. Perhaps he was off his meds again, but he was found disoriented, in Houston recently. This seems to be an all-too-familiar hallmark of mental illness that is left untreated.

West's eight-year NBA career ended in 2012 though he had many highlights, playing in over 400 games and finishing with more than 4,000 points on the board. During his career, he reportedly made $16 million as a player for the Boston, Seattle, Cleveland, and Dallas teams.

His off-the-court life happened to be more troubled and often caused complications for him during his career. One of the biggest rumors followed his diagnosis for bipolar disorder in 2008.

Bill was quoted as saying: "Mental illness can hit anyone, even former professional athletes. Bipolars are noted for "not" continuing medications. They start to feel normal and don't think they need meds and situations like this occur. Bipolar disorder usually lasts through a lifetime. Episodes of mania and depression typically come back over time, even without medication. Maybe that's what happened here" Yahoo Sports has called Bill Cole "a leading author on sports psychology".

The British Broadcasting Corporation (The BBC) called Bill "A world-renowned peak performance coach."

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach."

He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association (www.mentalgamecoaching.com), which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

Bill Cole, MS, MA was interviewed as a performance psychology expert on a wide variety of disciplines in a podcast by Host Charles Lucima, of Lucima.com. Bill was asked to describe his career and his experiences working as a mental game coach to business people and athletes.

Lucima on iTunes:

https://itunes.apple.com/us/podcast/lucima-podcast/id994929156

The one hour and six minute podcast with special guest Bill Cole:

http://lucima.com/#l-u-c-i-m-a-podcast-special-guest-bill-cole

Charles Lucima is the Principal, LUCIMA STUDIO, and a Professor in the New York Film Academy at the School of Photography at Universal Studios in Southern California.

http://lucima.com/profile/

https://www.creativelive.com/instructor/charles-lucima

Learn more about Charles and his latest projects here:

Website: http://www.lucima.com

Instagram: https://instagram.com/charleslucima

Facebook: http://facebook.com/charleslucima

tumblr: http://lucima.tumblr.com

Podcast: http://lucima.podomatic.com

School of Photography at Universal Studios: https://www.nyfa.edu/los-angeles/photography-school/

This one hour and six minute podcast covered a wide range of performance topics, in and out of sport.

Here are some of the questions Charles asked Bill:



1. What is the zone?
   
   
2. What are the levels of the zone?
   
   
3. What is a peak experience?
   
   
4. How did you get into the field of sports psychology?
   
   
5. How did the field of sports psychology begin?
   
   
6. What sports are more likely to bring forth a zone experience?
   
   
7. How do you teach clients to understand the zone?
   
   
8. Tell me about "the thrill-seeking personality".
   
   
9. Why can some people tolerate more pain and discomfort than others?
   
   
10. Do some athletes achieve and compete as a means to cover up inferiority (compensation)?
    
    
11. What relationship do athletes have with their opponents?
    
    
12. What is the concept of nears, peers and fears?
    
    
13. Why are some top athletes unhappy and dysfunctional?
    
    
14. What does it take to become a top, elite athlete?

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach."

He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association, which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

References:

https://www.facebook.com/events/1484248771885173/

https://www.mentalgamecoach.com/BillColeOnTVRadioAndFilm.html#BillColeInFilm

http://thehighdoc.com/

https://www.facebook.com/TheHighdoc/

https://www.youtube.com/user/LaUltraTheHigh

http://www.imdb.com/name/nm6454714/

Yahoo Sports has called Bill Cole "a leading author on sports psychology".

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach."

He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association, which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

Bill Cole, MS, MA was interviewed as a performance psychology expert for the June 2015 cover story in the WebMD Magazine webmd.com and online, entitled "Not Your Average Joe: Actor Joe Manganiello is proof there's no magic pill for fitness — just hard work." by writer Lauren Paige Kennedy, on the issues around how to create personal discipline for sustainable peak performance in fitness training.

Read the article on webMD.com or download the PDF file of the article.

The article asked questions around the topic of self-discipline. Why do some people have it in spades, while others struggle so significantly with self-motivation and can't seem to get off the couch?

This article was the cover story, about the actor Joe Manganiello (True Blood, Magic Mike), who is famous for his super-fit form. Learn more about Joe on Wikipedia and the Internet Movie Data Base.

He attributes it to his work ethic, daily gym sessions, and self-discipline-and in his younger years he was a scrawny kid who showed no promise of ever being a body builder. He is literally now a self-made man. Mr. Manganiello is also a best-selling author and a documentary film producer and director. He applies self-discipline toward every one of his goals to achieve success.

Mr. Cole was asked about self-discipline: whether (and how) it can be learned, and for his suggestions and tips for building a better "self-motivation muscle."

Here are some questions posed to Mr. Cole, with his answers:

1. In your experience, why do some people seem to struggle with self-discipline while others find it easy?

The ones who struggle try to force themselves. The ones who succeed come at the project from an inner joy and excitement.

"If your Why is big enough, anything is possible".

Create inspiring, exciting goals and they will PULL YOU toward them, without you having to push.

So-so goals are so bland that they don't excite anybody, so think BIG and go on an exciting adventure.

Shoot for the stars and if you miss, at least you'll hit the MOON.

2. Is developing discipline akin to creating a new habit, i.e. the more you do it, the easier it becomes?

Yes, discipline can take on a life of its own, once you set the proper conditions.

I use a four-step process, leading to sustainable peak performance:

  1. ACTION

  2. TRACTION

  3. MOMENTUM

  4. VELOCITY

This equals SUSTAINABLE PEAK PERFORMANCE.

Schedule regular exercise periods in your planner, and mark them in a bright color so you MUST see them.

Set your PDA or computer to remind you to workout at a certain time each day, and you'll never forget.

Turn what you do into bragging rights (I just ran the ABC hill yesterday—what a killer!!) and that will motivate you.

3. Are there lessons we can learn in the gym or the playing field that will help us to succeed in business? In relationships?

Use your training for MULTIPLE REASONS. That strengthens your resolve and motivation. One is to be more fit. Another could be for personal growth. Another would be to become more knowledgeable so you can train and lead others—the path to mastery.

I often have parents hire me as their kid's mental game coach for their sport AND life. They learn parallel lessons as they go.

The athlete with self-knowledge, achieves. Sport and fitness reveals us to ourselves. But we must keep our eyes open.

4. What specific tips can you recommend to learn and apply self-control and self-motivation to develop a stronger "discipline muscle"?

Look for and get good at noticing the tiniest improvements. No one ever gets bored of getting better. Celebrate each incremental improvement. This gives you traction and hope, and leads to optimism.

Don't call your workout system a program. Call it a training mission. Link your training to a goal that requires fitness to accomplish. You want to run that mini-iron man. You want to fit into the nice outfit you bought for the wedding.

Sign up for an event or sport or activity that requires that you train for it. This takes your fitness program from "I have to workout" to "I am on a mission to workout".

Plan in all your fitness/health/diet tasks for the week. Leave nothing to chance. Don't say, I will work out if I have time today." Build it in to your schedule, and work OTHER activities around that.

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach."

He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association (www.mentalgamecoaching.com), which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

Bill Cole, MS, MA was interviewed as a sport psychology expert on http://dailyburn.com/life/, in an article entitled "Is Chronic Stress Wrecking Your Workouts?" by writer Sarah Richards. Bill was asked for advice on how to prevent stress from interfering with our gym goals, and what to do to prevent this from happening in the future.

Some specific questions asked of Bill:



1. How does work and life stress prevent you from giving your all to you workouts?
   
   
2. How do you stop obsessing about work or relationship problems at the gym, instead of focusing on your workouts?
   
   
3. Does stress leave you so depleted you feel like quitting in the middle of class?
   
   
4. Does feeling wound up make it hard to settle into a good run?
   
   
5. How do you regulate your inner state before or while you're working out?

Bill talked about a number of the elements of the zone. The main goal is to live in the NOW. Here are some other mental game strategies he provided.

Compartmentalize your life activities into segments and be present for each one in a serial fashion.

Assure your mind you will pay attention to its worries and concerns later, after the workout.

A workout is a "moving meditation".

Be present to be safe. Don't allow your mind to wander when engaged in a task. Refocus your mind as needed.

Many people start a session badly and extrapolate that the session will be a complete waste, and that they already failed. Instead, set three main goals for every workout. This way, you can always have a successful workout and never have a "wasted time":

1. What can I learn?
   
   
2. What can I improve?
   
   
3. What can I enjoy?

Anger at not meeting targets and goals gets in the way of a workout.

Urgency is the killer of the now.

Expectations can be too high. Be realistic.

Use the three time zones to stop time travel and to refocus: Past–present–future.

The Past–regrets, anger, reliving disasters.

The Future–what ifs, fears, picturing disasters, explaining failures.

The Now–where we want to be.

Reduce "time travel" by refocusing continuously.

How to regulate your inner state.

Awareness is the #1 strategy.

Control the controllables. Let the rest go. (Or have a good plan for blocking the externals!!)

Be aware of breath, muscles, thoughts, images, self-talk, emotions, behavior.

The breath is the window to stress control.

Ratio breathing.

Feel and listen to the breath.

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach."

He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association (www.mentalgamecoaching.com), which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

Bill Cole, MS, MA was interviewed as a sales psychology expert for the British radio podcast, The Upgraded Salesman Show. Mr. Cole was asked to describe his popular sales system The Mental Game of Selling.

Bill was a guest on the radio podcast, "The Upgraded Salesman Show." The program is the brainchild of Will Barron, the Founder of Upgraded Media. In September 2014, Will started the podcast "Upgraded Ape," which was spotlighted in iTunes' "New and Noteworthy Podcasts." Where Upgraded Ape ("UA") focused on the ways to improve brain functionality, The Upgraded Salesman Show." ("US") is designed to upgrade the minds of salesmen, so they can make more money!

Each show features an expert in their field that promises to dramatically improve the listener's sales skill. The guests are experts in such fields as salesmanship, influence, sales psychology, Olympic level performance coaches and more.

Will Barron asked questions around the topic of the importance of the mental approach to selling, how salespeople can get into the zone, how meditation and breathing can help sales people, and how they can deal with rejection and still stay motivated.

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach."

He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association, which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

Bill Cole, MS, MA was interviewed as a sport psychology expert on the world's largest sports radio station, talkSPORT, in London, England, with host Mike Graham. The segment asked the question: Why do sports people lash out and make some terrible career decisions when they are in a high-pressured situation?

The questions asked of Bill revolved around how sports coaches in particular handle themselves in high-pressure contest where emotions are running high.

Bill discussed the psychology of peak performance and coaching and gave mental game tips on these issues:



1. How not to allow competition to make you lose your self-control.
   
   
2. Can a coach want to win too much? The answer is yes.
   
   
3. Not allowing an overblown need to micromanage things extend to relationships with the players.
   
   
4. How passion can aid a coach with his players.
   
   
5. Using intentionality to create a strategy to win.
   
   
6. Control what you can and let the rest go. You can only control your reaction.

Talksport, owned by UTV Radio, is one of the United Kingdom's three terrestrial analogue Independent National Radio broadcasters, offering 24-hour sports radio service broadcast from London to the United Kingdom. Their content includes sports phone-ins, discussion and live sports commentaries. It is transmitted on 1089 and 1053 kHz across the UK and digitally via DAB digital radio, Freeview, Sky, Virgin Media and Freesat.

Web references:
http://talksport.com/
http://en.wikipedia.org/wiki/Talksport
https://twitter.com/IRoMG

The radio show host is Mike Graham. He has presented radio shows for BBC Radio Scotland covering the Edinburgh Festival and the world of politics. Among the politicians and showbiz stars he has interviewed are Bill Clinton, Paul Newman, John Major, Tony Blair, Raquel Welch, Boris Yeltsin, George Michael, Alex Salmond, Meryl Streep and Sigourney Weaver. His radio station website:
http://talksport.com/mike-graham

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach." He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association (www.mentalgamecoaching.com), which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

Bill Cole, MS, MA was interviewed as an interview coaching expert for a story on the career website Dice.com, entitled "5 Ways to Finesse Illegal Interview Questions", authored by Elisabeth Kasson.

The article focused on how to deflect or answer illegal and/or inappropriate interview questions. Mr. Cole explained how to deal with personal, illegal, intrusive and uncomfortable questions in an interview. He provided these strategies:

1. Be tactful, and keep advancing the conversation. This approach is the most artful.
   
   
2. Change the subject, dance around the issue, answer only part of the question, or ask a question of the interviewer.
   
   
3. Respond by saying "That's an interesting question. I've never been asked that in a job interview. Can you tell me why you asked it?" If that doesn't throw them off, restate your commitment to doing the best job possible.
   
   
4. You must be careful that your response doesn't harm you, or lock you into something that they can use against you in the future.
   
   
5. If the interview is going badly and you determine that perhaps you may not even want to work for this company, play along and use it as practice for future interviews.
   
   
6. Inform the interviewer that you don't believe there's a good fit between you and the organization, or tell them you won't answer illegal questions; in either case, leave.

Bill Cole, MS, MA, is the author of the book The Interview Success Guide, which is a 216-page master blueprint that helps people understand and navigate the interview process so they can mount a successful interview campaign. This book has deep, insightful and immediately applicable interview wisdom that demystifies the world of interviewing. It also has over 400 questions, listed by category, for a variety of careers and jobs, which could be asked in an interview. There are also over 1200 interview task reminders, questions and guidelines in checklist form so you leave nothing to chance in your job hunt. The guide is available in pdf, Kindle and Nook formats.

Mr. Cole is an internationally and nationally recognized authority on peak performance and coaching. He has coached at the highest levels of corporate America, the Olympics, major-league pro sports and big-time college athletics. A multiple Hall-Of-Fame honoree as an athlete, coach and school alumnus, he is an in-the-trenches coach and consultant to corporations, universities, associations, businesses, organizations and individuals and is the creator and developer of many leading-edge workshops, seminars and training programs.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

Bill Cole, MS, MA was interviewed as a sports psychology expert for a story in the BBC Magazine on line, entitled "One Shot: How Do Athletes Perform Under The Greatest Pressure?" by Peter Crutchley, on the issues around how to handle huge pressure in sport.

This was the reality Belfast boxer Carl Frampton faced in September 2014 as he prepared for his shot at becoming a world champion, when he faced Spain's Kiko Martinez for the IBF world super-bantamweight title.

The article begins by asking a powerful question:

What if you went into work tomorrow knowing that the project you're working on that day would define your whole career and maybe your life?

Mr. Cole was quoted as saying, "The odd paradox of this situation is to not fall victim to the 'do or die' mindset. The athlete can choose to use this excitement for extra energy, or become overwhelmed with the gravity of the situation. It really is a mental decision that has to be made. Caring too much is the number one reason why athletes fail to produce their optimum performance on the biggest stage."

Mr. Cole said that having an emotional and mental edge is crucial. He said "I call this killer instinct. An athlete does not want to be relaxed and easy-going, they want to be keyed up and ready to pounce. They want to be the calm centre inside the raging hurricane swirling about them. Experienced and confident athletes call this 'will to win'. Less experienced athletes call it 'fear of failure'. It's a choice the athlete makes in advance, giving them both energy and peace of mind. That is the potent mix that drives champions to the heights."

Mr. Cole always asks an athlete, particularly before an important event: "Would you rather be arrogant or be lacking in self-belief? If they answer 'I don't want to be considered arrogant', that is a trouble sign. I want my athletes to believe that they are as good, if not better, than anyone they will ever meet. Self-doubt is an absolute deal-killer and it can plague any athlete. A good athlete always straddles that fine line between lack of confidence and the overblown arrogant cockiness we see in some athletes.

Mr. Cole continued, "Give me the over-confident athlete, any day. That person I can throttle back and talk sense into. But if there is a lack of fire in the belly, that is extraordinarily difficult to muster out of thin air; impossible, often, on demand before a big event. By then it's too late."

Mr. Cole believes it is a major mistake for an athlete to change his or her normal preparation just because they face a major event. He said "I suggest the athlete stick to their well-known schedule and training regimen, as far as is possible, within a month leading up to the event. Changes after that require a learning curve and can be unsettling. Better to go with the tried and true with conviction, than a half-hearted attempt with techniques you don't really trust yet. If they can use a sport psychologist a few months out, great. The best sport psychologists teach mental skills and skills take time to learn and master, so they can hold up under pressure."

Mr. Cole had some targeted advice for Carl Frampton as he embarked upon his career-defining fight. He said, "Carl, this is your opportunity. You know there are no guarantees, nor would you want a guarantee if one were offered. You want an adventure and a memorable experience. Isn't that what life, and boxing, is all about?"

The BBC (British Broadcasting Corporation) has called Bill Cole "A world-renowned peak performance coach."

Bill Cole, MS, MA, is one of the world's leading sport psychology consultants. Mr. Cole is also the founder of the International Mental Game Coaching Association, and has worked as an NCAA Division I head coach, a sport psychology coach for the Stanford University Baseball and the Israeli Davis Cup Tennis Team. Mr. Cole has served as a sports psychology consultant for various elite level athletes, including 2006 Olympic Gold Medalist and two-time world curling champion Russ Howard. He has been the mental game coach to professional players who have had wins over Pete Sampras, Andy Roddick, Marat Safin, Michael Chang and Tim Henman. Mr. Cole also has been an NCAA Division I College Head Coach in tennis, the Sports Psychology Coach for the Israeli Davis Cup Team, and has coached in the US and Europe on the ATP Tour. Bill was inducted into a tennis hall of fame for his accomplishments as a player and coach. Bill has advised, coached or consulted with members or coaches of 13 national and world teams, six international and Olympic teams and 27 professional sports teams or leagues. He has been mental coach or consultant to Olympic athletes who have won bronze, silver and gold medals.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

Bill Cole, MS, MA, appeared in front of the cameras for the big screen film "The Hurt Business" with Director Vlad Yudin, which is due to be released in 2016.

References:

Vlad Yudin on Wikipedia

Vlad Yudin on IMDB

Bill was asked about the psychological dimensions of the MMA phenomenon. Bill talked about the zone, the stress, why people choke, the pressures of being in the spotlight, how MMA fighters train their minds, how they handle setbacks and injuries and how they manage their career paths from a mental perspective.

"Bill Cole is a leading Olympic sports psychologist".
British Broadcasting Corporation (The BBC)

Yahoo Sports has called Bill Cole "a leading author on sports psychology".

"A world-renowned peak performance coach."
British Broadcasting Corporation (The BBC)

"Bill Cole is a renowned sports psychologist and 'mental game coach' who helps athletes cope with the demands of intense competition."
CNET Magazine

"Bill Cole is one of the world’s leading sports psychologists who has coached teams and individuals in over 85 sports in multiple countries, including US National dirt track champion Chris Carr."
MCN Sport, the leading motorcycle racing magazine in Europe

"... an authority on sports psychology... He is one of the top peak performance coaches in the country...Bill's peak performance system helped us tremendously in our march to reach the finals of the College World Series."
Stanford University Baseball Team

"...one of the top peak performance coaches on the ATP Pro Tennis Tour."
Israeli Davis Cup Team

"Bill Cole is a leading authority on sports psychology and mental coaching."
Sports on Earth Magazine


Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach." He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association (www.mentalgamecoaching.com), which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

Bill Cole, MS, MA was interviewed as a sport psychology expert on the world's largest sports radio station, talkSPORT, in London, England, on the Extra Time show, with Matt Forde. The segment asked the question: How do top athletes prepare mentally for huge competitions, and how do they handle the mind games that inevitably arise?

The questions asked of Bill revolved around Carl Froch employing a top Olympic GB Spots Psychologist to help him through his huge rematch with George Groves. This is the biggest fight in British boxing in the last 10 years between two of the UK's top fighters. Carl Froch is seeking psychological help before his return world super-middleweight title fight with George Groves at an already sold-out Wembley Stadium on 31 May, a £20 million contest which he thinks could be determined by mind over matter.

Froch beat Groves in 2013 thanks to a contentious stoppage after Groves had been clearly winning on points. Underdog Groves had "wound up" Froch by impudently pricking his renowned ego at every turn. Learn more about the 2013 contest and rematch.

Froch is the reigning IBF champion at super middleweight, having defeated Lucian Bute for the title, and on 25 May 2013 Froch became the WBA unified champion after defeating Mikkel Kessler.

Froch was quoted as saying, "He did a good job on me because when I got into the ring after listening to his rubbish, all I wanted to do was punch his face in instead of boxing him. I'm not going to let it happen again. Mentally I was not at the races. Physically I was in good shape but mentally I wasn't doing what I needed to do, I had let that idiot boy get under my skin."

Bill discussed the psychology of gamesmanship and gave mental game tips on these issues:

1. How not to allow competitors to rent space in your head.
2. Can you want to win too much?
3. Not allowing ego to take over instead of trained instinct.
4. Take the insults and show your inner security. Never let them see you sweat.
5. Don't be insulted—be challenged.
6. Play the game off the mat as well as on.
7. Control what you can and let the rest go—can't control verbal taunts. You can only control your reaction.
8. How to USE mind games for your own power.
9. How to VIEW opponents who use mind games.

TalkSPORT, owned by UTV Radio, is one of the United Kingdom's three terrestrial analogue Independent National Radio broadcasters, offering 24-hour sports radio service broadcast from London to the United Kingdom. Their content includes sports phone-ins, discussion and live sports commentaries. It is transmitted on 1089 and 1053 kHz across the UK and digitally via DAB digital radio, Freeview, Sky, Virgin Media and Freesat.

TalkSPORT website: http://talksport.com/

TalkSPORT ON Wikipedia: http://en.wikipedia.org/wiki/Talksport

The radio show host is Matt Forde, an English-born comedian, comedy writer, radio presenter and former political advisor for the Labour party. Matt was a semi-finalist in the So You Think You're Funny? 2002, the Daily Telegraph New Act 2002, the Wilkinson Sword Cutting Edge Awards 2002 and the BBC New Comedy Awards 2001.

Matt Forde's website: http://www.mattforde.com/

Matt Forde on Wikipedia: http://en.wikipedia.org/wiki/Matt_Forde

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach."

He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association, which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

Bill Cole, MS, MA, was interviewed for the book Growing Up Gronk: A Family's Story of Raising Champions, which will be published on July 9, 2013. Bill talked about the nature of the sports achievement, how sports success is achieved through proper mental training, mental discipline, focus, mental toughness and motivation. His comments appeared in the chapter entitled Mental Toughness.

The book is about the amazing Gronkowski family, from Williamsville, New York, who has produced an incredible set of five athletes. Williamsville is also Bill's home town.

Three play in the NFL: Denver Broncos, Cleveland Browns and New England Patriots. The most famous is Rob Gronkowski, who is on his way to NFL history. Another played major league baseball, and another is a Division 1 football player.

Learn more about Rob Gronkowski at Wikipedia.

The authors are Gordon Gronkowski and Jeff Schober. The publisher is Houghton Mifflin Harcourt.

The book can be purchased on Amazon.

Bill Cole, MS, MA is one of the most prominent, prolific and successful performance psychology consultants working today. He has been mental coach or consultant to Olympic athletes who have won Bronze, Silver and Gold medals.

He is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach." He's coached thousands of recreational, junior high, high school, college, professional, world champion and world record-holding athletes and has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 34 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels. A leader in the field of mental training for over 35 years, he was the first person in the world to earn an undergraduate degree in sports psychology, and is the founder and President of the International Mental Game Coaching Association (www.mentalgamecoaching.com), which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

Bill Cole, MS, MA contributed a chapter to the book Insiders' Secrets to a Great Relationship!, which was published on June 3, 2013. The chapter is entitled The Mental Game Of Relationships.

Insiders' Secrets to a Great Relationship! is full of comprehensive and authoritative relationship advice and guidance from 16 leading experts in the relationship field. The experts include well-known national and international book authors, speakers, trainers and broadcast personalities: Bill O'Hanlon (who has written over 30 books and has been on the Oprah TV show), Christian Mickelsen, Bill Cole, Ruth Buczynski, Anne Barab, Rebecca Skeele, Dr. Deb Herschhorn, Susan Hayward, Keiko Hsu, Melissa Risdon, Shannon and Scott Peck, Kari Joys, Mukara Meridith, Diana Poole Heller, Mamiko Odegard and Cheryl Blossom.

The book Editor is Cheryl Blossom, MA EdT: http://RelationshipWisdom.com.

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach." He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships.

He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association, which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

Bill Cole, MS, MA was interviewed by the Sales Mastery Summit video series founder Mary Poul in a segment entitled The Mental Game Of Selling on May 9, 2013. Bill was an invited Mental Game Of Selling expert. The segment asked the question: How do sales professionals get out of a sales slump and into the zone, on command?

The 40-minute video segment is part of the Sales Mastery Summit, on Mastering the Inner Game of Success.

The Sales Mastery Summit has 11,000+ members who have access to world-class sales experts for online sales training.

Previous Sales Mastery Summit video experts interviewed include New York Times and Wall Street Journal best-selling author Daniel Pink, Craig Elias, Jill Konrath, Art Sobczak, Charlie Green, and Kevin Allen.

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach."

He's been interviewed about selling in the major media, notably in Sales and Marketing Management magazine, on the topic of "Coaching 'A' Players", in the article, entitled "Too Good To Ignore". Bill created, developed and presents his popular workshop/seminar, The Mental Game of Selling, featuring many techniques that build mental toughness.

He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association, which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

Bill Cole, MS, MA was interviewed as an interview coaching expert for a story in the Riley Guide Careers Blog, entitled "How To Answer Oddball Interview Questions" by Ben Thomas.

The article focused on how to handle the most unusual questions an interviewer can conjure.

Mr. Cole explained how to deal with oddball, weird, far-flung, playful and downright strange questions in an interview. Mr. Cole was quoted as saying:
"The point to remember is, every question in the interview has a purpose. Your job as the interviewee is to figure out if the question is just for fun, or if there's something more serious behind it. Don't give a dismissive answer, like, 'I thought I was going to get a serious question; can you ask another one?' The question is there for a reason, so at least make sure your answer is interesting."

Founded in 1994, The Riley Guide is the Web's premier directory of job, career, and education information sources available online, written for job, career, and education seekers.

Bill Cole, MS, MA, is the author of the book, The Interview Success Guide, which is a 216-page master blueprint that helps people understand and navigate the interview process so they can mount a successful interview campaign. This book has deep, insightful and immediately applicable interview wisdom that demystifies the world of interviewing. It also has over 400 questions, listed by category, for a variety of careers and jobs, which could be asked in an interview. There are also over 1200 interview task reminders, questions and guidelines in checklist form so you leave nothing to chance in your job hunt. The guide is available in pdf, Kindle and Nook formats.

Mr. Cole is an internationally and nationally recognized authority on peak performance and coaching. He has coached at the highest levels of corporate America, the Olympics, major-league pro sports and big-time college athletics. A multiple Hall-Of-Fame honoree as an athlete, coach and school alumnus, he is an in-the-trenches coach and consultant to corporations, universities, associations, businesses, organizations and individuals and is the creator and developer of many leading-edge workshops, seminars and training programs.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

Bill Cole, MS, MA was interviewed as a sport psychology coaching expert for Yahoo! Sports. The article was entitled "The Blackhawks' Streak: Everything You Need To Know, And Some Things You Probably Don't", by Martin Rogers. The piece spoke about the Chicago Blackhawks' 30-game winning streak, the second most famous in the history of the NHL.

Mr. Cole talked about the psychology of streaks, the trap of playing not to lose, how to maintain streaks, how a streak is an extended zone experience, how rookies and veterans may view streaks differently, how coaches can enhance or detract from a streak, and how media pressure factors into maintaining a streak.

An excerpt from the article:

"Just like beauty is in the eye of the beholder, so is pressure," says Bill Cole, founder and president of the International Mental Game Coaching Association and a leading author on sports psychology. "To some guys this level of success will feel correct and natural to them and they just roll with it. "But perhaps you're a young player, or a veteran who hasn't had so much success in your career, it might seem surreal. If it does, that person can self-derail, they will fight it."

This is where the leadership provided by Quenneville and his senior players really starts to kick in. Cole believes such a run of performance would have been impossible without shrewd marshaling from the 54-year-old coach.

"The mindset on a team streak is very much on an individual basis and it is important how the coach handles it," Cole explained. "You don't want a coach coming and saying, 'Hey guys, we're on this run, let's just keep it going.' Their job is to stop you from getting fat and happy. Sometimes their words may even come across as negative, by raising the possibility that losing could happen if you don't perform well."

Given that the achievement itself is in some ways a statistical creation - the Blackhawks have lost in three shootouts but the streak continues as long as they are at least tied after overtime - Cole also warns against a scenario where it becomes so important that team members start "playing not to lose." Again, he says, experienced players know how to identify and avoid such mental traps.

Those empty weeks towards the end of last year when hockey was frozen out by the collective bargaining dispute has led to a compacted schedule of 48 games, with fewer off-days than in a typical campaign.

That may have helped the Blackhawks gain momentum, but also increased the physical toll on players who have considerably less opportunity to rest their aching limbs and mend those niggling knocks.

However, Cole insists that the strain of quick turnarounds and packed travel schedules could be outweighed by a mental benefit.

"Tiredness could be their friend," Cole said. "You don't want to think, 'How are we doing this?' too much. And the tight schedule cuts into the dead time. A lot of experienced players often perform better when they are tired anyways, it almost serves to release mental pressure."

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach." He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association, which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

Bill Cole, MS, MA was interviewed as a sports psychology expert for a story in BBC Magazine, entitled "Why Do So Many Athletes Struggle To Cope With Retirement?" by Peter Crutchley, on the issues around retirement for elite and professional athletes. Many athletes struggle to cope with retirement. The article focused on why this happens and how to manage the inevitable let-down that most athletes feel when their exalted world of high-end celebrity sport ends. See the complete article at www.bbc.co.uk/sport/0/20646102

The BBC (British Broadcasting Corporation) has called Bill Cole " A world-renowned peak performance coach."

Famed boxing legend Sugar Ray Leonard and Britain's double Olympic rowing champion James Cracknell were interviewed for this piece, as well as other well-known sport psychology coaches, including Sports psychologist Andrea Firth-Clark, from the University of Greenwich, and Sports psychologist Dr. Victor Thompson.

Mr. Cole was quoted as saying, "Athletes identify themselves by what they do. Take that away and they feel abandoned and naked and at a loss for how to make sense of it. It's as if a major piece of themselves has gone missing. Athletes had regular doses of serotonin daily for many years, and suddenly, that has decreased or stopped outright. That is a huge upset to the chemistry of the body. Even some retired athletes who continue to exercise fail to get the endorphin highs since they no longer compete."

Bill Cole, MS, MA, is one of the world's leading sport psychology consultants. Mr. Cole is also the founder of the International Mental Game Coaching Association, and has worked as an NCAA Division I head coach, a sport psychology coach for the Stanford University Baseball and the Israeli Davis Cup Tennis Team. Mr. Cole has served as a sports psychology consultant for various elite level athletes, including 2006 Olympic Gold Medalist and two-time world curling champion Russ Howard. He has been the mental game coach to professional players who have had wins over Pete Sampras, Andy Roddick, Marat Safin, Michael Chang and Tim Henman. Mr. Cole also has been an NCAA Division I College Head Coach in tennis, the Sports Psychology Coach for the Israeli Davis Cup Team, and has coached in the US and Europe on the ATP Tour. Bill was inducted into a tennis hall of fame for his accomplishments as a player and coach. Bill has advised, coached or consulted with members or coaches of 13 national and world teams, six international and Olympic teams and 27 professional sports teams or leagues. He has been mental coach or consultant to Olympic athletes who have won bronze, silver and gold medals.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

Bill Cole, MS, MA was interviewed by HuffPost Live television show co-hosts Jacob Soboroff and Alyona Minkovski on the segment entitled Do Pro Athletes Belong Inside The Beltway? on September 26, 2012. Bill was an invited guest as a sport psychology expert. The show asked the question: Should former sports stars go into politics?

HuffPost Live television is co-hosted by Jacob Soboroff, who is also a producer for HuffPost Live. He is also the AMC News correspondent, a contributor to MTV's 2012 election coverage.

HuffPost Live television is also co-hosted by Alyona Minkovski. Forbes magazine named her one of the 30 most influential media personalities under the age of 30 in 2011. A Russian American, she has been called Russia's female Jon Stewart.

In addition to Bill Cole, guests included Huffington Post Sports Columnist Jordan Schultz, former Indiana Congressman and Indiana Basketball Hall of Fame Inductee Baron Hill, and Forbes.com Business of Education Columnist James Marshall Crotty.

Watch the show in this archived link: http://live.huffingtonpost.com/r/segment/505a0bb378c90a0f5800027e

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach." Bill has been mental coach or consultant to Olympic athletes who have won bronze, silver and gold medals.

He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association, which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com