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"Cole has experienced the pressure of tournament play in professional events in the US and Canada. He has investigated the mental side of the game through interviews with the world's top playing pros such as Harold Solomon, Guillermo Vilas, Rod Laver and Ken Rosewall."
The Woodlands Sun Newspaper
The Woodlands, Texas

"Bill Cole is a mind guru...he is among the elite mental game peak performance experts in this country."
American Society of Anesthesiologists

"... an authority on sports psychology... He is one of the top peak performance coaches in the country. Bill's peak performance system helped us tremendously in our march to reach the finals of the College World Series."
Stanford University Baseball Team

"...one of the top peak performance coaches on the ATP Pro Tennis Tour."
Israeli Davis Cup Team

Read more testimonials about Bill's expertise.


International Association of Coaches Founding Member
 
Mental Game Coach global alliances

Procoach Systems Media Room

Need An Expert On Peak Performance, Mental Toughness, Sport Psychology and The Mental Game?

Procoach Systems Media RoomThe media frequently use Bill Cole as an expert resource for quotes, a story, or for background information. Many organizations have recognized him as an authority in the psychology of peak performance, sport psychology, coaching, achievement, workplace productivity and stress management.

Media Outlets Frequently Call Bill Because He

  • is outspoken (he takes a stance)
  • is contrarian (he holds iconoclastic views)
  • provides world-class sound-bites and quotes (he's witty)
  • gives thoughtful responses (he thinks before he speaks)
  • is reporter-friendly (he's been a reporter and columnist)
  • is sensitive to your time and deadlines (he's respectful)
  • can speak from multiple perspectives (he has a diverse background)
  • wants to help make you look good (it's true!)
  • can give a great interview on the run, under a last-minute deadline (he's flexible)
  • knows other experts you can access (he's well-networked in the expert world)
  • gets call-in shows engaged in lively dialogue (he knows how to work an audience)

Bill understands your pressures, challenges and time constraints. He should. He's a former magazine correspondent, book author and editor and has published over 300 articles in his areas of expertise. He has conducted hundreds of interviews himself and knows how you work. He'll team with you to make your story come out right.

Bill was a guest expert, as the sport psychologist, in a Yahoo! Sports interview about the coaching styles of Head Coaches Tony Dungy of the Indianapolis Colts and Lovie Smith of the Chicago Bears for Super Bowl XLI. Other guest experts included three-time Super Bowl winner Bill Walsh, former Head Coach of the San Francisco 49ers; Harry Edwards, a professor at the University of California-Berkeley and one of the world's foremost experts in race and sport; and Dick Vermeil, former Head Coach of the Super Bowl champions St. Louis Rams. See the text of the discussion at Yahoo! Sports Coaching Change.


Bill Is Available For Multiple Media Needs

  • as a radio guest or substitute host
  • as a television guest
  • as co-host for radio or TV shows
  • as a guest columnist
  • for expert quotes and sound bites
  • as a panelist at a media symposium
  • as an on-line expert
  • for background research
  • as a speaker at media events

Call On A Recognized Authority For Your Next Story, Interview Or Event

A number of organizations have recognized Bill as an expert in many arenas. "... an authority on sports psychology... He is one of the top peak performance coaches in the country...Bill's peak performance system helped us tremendously in our march to reach the finals of the College World Series." Stanford University Baseball Team "...one of the top peak performance coaches on the ATP Pro Tennis Tour." Israeli Davis Cup Team

Bill Can Educate And Entertain Your Audience On These Topics


  • Peak Performance
  • Sports Psychology
  • Mental Toughness
  • The Mental Game
  • Golf And Business
  • Career Coaching
  • Stress Management
  • Personal Coaching
  • Training Of Coaches
  
  • Workplace Productivity
  • Collegiate Sports
  • Professional Sports
  • Presentation Coaching
  • Performance Improvement
  • Sportsmanship And Athletics
  • Achievement And Success
  • Personal Development
  • Executive Coaching

Bill Has Provided The Media With Background, Quotes And Views On These Trends and Issues

  • The Controversies Around The Training Of Personal And Business Coaches
  • Ethical Issues In Coaching
  • Ethical Issues In Sport
  • Poor Sportsmanship Issues At All Levels Of Sport
  • How Business Can Use Golf To Succeed
  • Sports Psychology
  • Abuse In Sports
  • College Athletics
  • Parental And Coach Issues In Youth Sports
  • The Turf Battle Between Psychotherapy And Coaching
  • Executive Coaching
  • The Paradox Of Success, The Fear Of Success
  • The Mental game of golf and business

Bill has been on both sides of many of these issues.

Press Releases


News Release: May 17, 2008 - Buffalo, New York
Bill Cole Inducted Into The Buffalo Tennis Hall of Fame


Young Bill Cole playing tennisOn May 17, 2008 I was honored to be inducted into the Buffalo Tennis Hall of Fame. In the late 70's I was one of the top players in western New York State. I won the largest doubles championship, numerous other titles, won six conference championships in college, won money in pro events, played on television twice, faced some very big names, and then discovered I had no talent to continue! Actually, after playing some tour stars I realized they are such a special breed to be able to make a living at playing, so I redoubled my focus into teaching and coaching, and have been very fulfilled since. Yes, that photo from my playing days is me, but with lots more hair!
--Bill Cole


This is the summary from the Buffalo Tennis Hall of Fame:

Bill Cole's Playing Career

Bill Cole won a major Western New York singles or doubles tennis championship at every level of competition--in the juniors, in college, in open play, and in professional events. He reached five championship finals in the biggest Western New York Open Doubles Tennis Championships and was a winner or finalist in 25 career tennis events over a high-profile 14-year Western New York and Canadian playing career. He won money in professional events in Canada and the United States, playing on television twice and playing against some of the biggest names in pro tennis.

Highlights:

  • Bill Cole won his first tennis championship at age 10.

  • Won major Boys 18 singles and doubles championships in Erie County.

  • Was a two-year undefeated #1-#2 singles player in High School.

  • Won two ECIC High School Conference team titles.

  • Was a finalist in the AA Singles Sectional High School Championships at #1 Singles.

  • Played #1 singles at the University of Buffalo for two years.

  • Reached one Final, one Semi-Final and one Quarter-Final in the New York State Collegiate Championships.

  • Won six Conference titles in college.

  • Reached four finals in the biggest Western New York Open Tennis Championships--the MUNYS.

  • Won the MUNY Men's Doubles title in 1977.

  • Finalist in the largest Professional Indoor Singles Tournament in Western New York in 1978, the $7500 Ned Phillips Memorial, and won the Ned Phillips Memorial Men's Professional Doubles title in 1979.

  • He represented Western New York in the 1977 National Public Parks Singles and Doubles Championships in St. Louis, Missouri.

Bill Cole's Teaching and Coaching Career

Bill Cole has coached and taught at the highest levels of tennis:

  • On the ATP Men's Professional Tennis Tour and the WTA Women's Professional Tennis Tour -- in the United States and in Europe, including Wimbledon, the US Open and Davis Cup.

  • Sport Psychology Coach for the Israeli Davis Cup Team.

  • NCAA Division I Head Coach at two west-coast universities.

  • On the United States National Junior Circuit.

  • Owner of his own California tennis school.

Highlights:

  • He's an internationally-recognized sport psychology expert, an award-winning scholar-athlete and a Williamsville Central Schools Wall of Fame Honoree.

  • His students have won over 20 National and International Championships and have earned hundreds of rankings, honors and tournament titles in every conceivable age level, section and division across the United States and internationally.

  • Bill has coached eight National Champions.

  • His players have earned 22 top-ten United States National Rankings, 34 #1 USTA Sectional Rankings, 77 Top-Ten USTA Sectional Rankings and 158 USTA Sectional Rankings.

  • He's coached players to 11 California State Championships. He's coached a player to a "four USTA National Titles Grand Slam" -- one US National Doubles Championship on every surface -- and a #1 United States National Senior Doubles Ranking.

  • His professional players have had ATP Pro Tour career wins over many of the biggest names in tennis: Pete Sampras, Marat Safin, Andy Roddick, Gustavo Kuerten, Michael Chang and Tim Henman.

  • Bill was Mental Game Coach for Harel Levy, when he was ranked #278 in the world, and helped him achieve a career high ATP Pro Tour world ranking of #30 in 2001.

  • Harel won $210,000 playing Marat Safin in the Championship Singles Final of the Canadian Open.

  • Bill is a sport psychology researcher, an author of 330-plus published articles on coaching and peak performance, wrote the book The Mental Game of Tennis, and was a columnist and west-coast correspondent for Inside Tennis magazine.

  • Founder and President of the International Mental Game Coaching Association.


News Release: April 16, 2008 - Silicon Valley, California, Procoach Systems announces TMG-brand merchandise line to the public.

Bill Cole, MS, MA, Founder and CEO of Procoach Systems today announced the unveiling of the exciting new merchandise line of TMG brand products, from Procoach Systems and the International Mental Game Coaching Association (IMGCA). Mr. Cole is also the Founder and President of the IMGCA.

TMG is the global brand that signifies excellence in mind, body and spirit in learning, coaching and performance, in sports, business and life. TMG stands for The Mental Game. TMG helps people achieve more of their potential.

The TMG line offers 100% cotton men's and women's T-shirts in white, featuring the TMG logo with the word "SPORTS" or the name of a specific sport or activity below the logo. Men's sizes are M, L, XL, and XXL and women's tailored fit sizes are S, M, L and XL. The TMG hat line features the TMG logo embroidered on a low profile baseball cap.

The TMG line can be ordered with a number of captioned lines below the distinctive TMG logo:

SPORTS, TENNIS, GOLF, BASEBALL, SOCCER, BUSINESS, HOLLYWOOD, ARCHERY, BADMINTON, BOWLING, BOXING, CYCLING, FIGURE SKATING, GYMNASTICS, HOCKEY, LACROSSE, LIFE, MARTIAL ARTS, RACING, SALES, SHOOTING, SKIING, SOFTBALL, SWIMMING, VOLLEYBALL, and WRESTLING.

The TMG line will also be featured and sold on the Hollywood TV pilot, The Mental Game.

For more information, to purchase TMG-branded products, or to schedule a media interview, please contact:

Bill Cole, MS, MA
Founder and CEO
Procoach Systems
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191, TOLL FREE: 888-445-0291
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

News Release: April 14, 2008 - Silicon Valley, California, Procoach Systems announces spin-off initiatives around the reality TV pilot, "The Mental Game".

Bill Cole, MS, MA, the Co-Creator, Producer and Host of the TV pilot The Mental Game today announced sweeping new initiatives that will support, enhance and expand the theme, brand and focus of The Mental Game television program. This interactive reality television show goes inside the mental game of virtually everyone in sports, business and life.

These new initiatives are now under development, and will be integral to the vision of the television show, said John Cole, the show's Co-Creator and Producer. The new projects include:

  • Mental Game TV™

  • Mental Game Television™

  • Mental Game Network™

  • Mental Game Broadcasting™

  • Mental Game Entertainment Network™

  • The Mental Game Minute™

  • The Mental Game Moment™

Bill Cole and John Cole also described three new web sites that will be created in conjunction with the TV show:

  • www.MentalGameU.com

  • www.MentalGameUniversity.com

  • www.MentalGameCollege.com

Each web site will support, enhance and expand on the focus of the TV show The Mental Game.

For more information, or to schedule a media interview, please contact:

Bill Cole, MS, MA
Founder and CEO
Procoach Systems
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191, TOLL FREE: 888-445-0291
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

News Release: January 11, 2008 - Hollywood California, RampItUp Productions announces it is now accepting talent-submissions for their 2008 television pilot.

The company has begun casting and is now accepting non-union talent submissions for the reality TV pilot, "The Mental Game", (TMG). The pilot is an innovative program focusing on the mental game of sports, business and life. The show will focus on how people learn, perform and achieve greatness.

Bill Cole, MS, MA, the show's creator and host says, "Paradoxically, the mind is the last frontier of study and control in anything we do. Top achievers and performers know that mind power is what separates them from the rest of the field and catapults them into the winner's circle. A strong mental game is the potent magic behind overcoming the inevitable mental and emotional obstacles that everyone faces in their quest for success in learning, performing and achieving".

This interactive reality television show goes inside the mental game of virtually everyone in sports, business and life. A large percentage of casting will focus on athletes involved in their day-to-day sport experience and will also include coaches, officials, agents, managers, trainers, team owners, fans and the parents of these accomplished athletes to discover how they approach their sport experience from a mental perspective and how it relates to their everyday life. The show will examine the mental and emotional highs and lows of all athletic participants at every level including youth, collegiate, amateur, pro, Olympic and even the weekend warrior.

Executive producer, Michael E. McCready stated, "This is a very exciting project for us and we believe the television viewing audience is ready for something new in relation to reality-television programming. This creative and unique approach, coupled with its interactive Internet platform has the potential of reaching new highs for audiences of all ages".

If you are an elite athlete, a weekend warrior or you know someone who has an amazing story to tell about their personal sport experience and life accomplishments then send storyline / bio / reel along with contact information to:

RampItUp Productions, LLC
Attention: Casting / TMG
9461 Charleville Blvd, Suite 541
Beverly Hills, CA 90212
Rampitup13@gmail.com

Some Media Outlets Featuring Bill's Articles Or Work

Bill's articles on peak performance, coaching, achievement, success or personal development, or features or quotes of his work have appeared hundreds of times in print and electronic media outlets in the United States and internationally:

  • The Amherst Bee
  • The Woodlands Villager
  • The Woodlands Trails
  • The East Hampton Star
  • The USPTA NORCAL newsletter
  • The Tyler College Bulletin
  • Tennis Magazine (U.S.)
  • Inside Tennis Magazine
  • Inside Tennis\Racquets Newspaper
  • Inside Racquetball Magazine
  • Tennis Magazine of Holland
  • Tennis Magazine of Germany
  • Tennis Magazine of England
  • Tennis Magazine of Japan
  
  • Tennis Magazine of France
  • The Philosophic Society For The Study of Sport
  • Adidas Tournament Training Camp Bulletin
  • Kinesiology: The Science of Movement (Book)
  • The PPCA Coaching Compendium (Book)
  • Sportsmind Reports
  • The Sports Psychology Report
  • Time Marketing Prospectus
  • Newport Beach Golf Club
  • Review South Bay TP Newsletter
  • Physically Fit
  • The Leisure Times
  • Sportscan
  • Courtside Times
  
  • Irvine Racquet Club Bulletin
  • The Brookside Lites
  • Four Seasons Newsletter
  • Green Hollow Letter
  • Amherst Hills Reporter
  • Twin City Bulletin
  • The Titan Sportscope
  • The San Jose State Reporter
  • The Ravenaeux Times
  • The Spectrum
  • The Mental Game Journal
  • The Coaches Agenda
  • Professionally Speaking
  • Professional Speaker
  • Being In Action
  • Sharing Ideas
  • California Anesthesia Bulletin

Example Of An Interview Of Bill Cole In A Major US Newspaper

With 25 years of coaching experience, Bill Cole defines coaching as 'an action-oriented art where I collaborate with the client and together we advance specifically where they want to go.' Cole...believes that in order to be coached, 'the motivation has to come from the person. They have to really want it as opposed to my selling it to them. The client needs to find a coach who has specific expertise and a deep knowledge of the defined area so that there is a matching up of the client's need with the coach's experience. I call this 'the wisdom factor', because then the coach can navigate these waters astutely, since he's either been there or has worked with a lot of clients in that area. This approach is critical."

Bill Cole MS, MA, as quoted in the article "How Coaches Give A Boost To Careers", by Evalee Harrison, Work Force Wellness columnist for The San Francisco Examiner and Chronicle.

Do You Need An Expert To Make Your Next Media Event Come Alive?

Please contact us at the e-mail address, phone number or fax number listed below.


Bill Cole in TV interview  


19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191, TOLL FREE: 888-445-0291
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com
 
   
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