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"He is one of the top peak performance
coaches on the Pro Tennis Tour. He is a master mental game coach.
More players on the pro tour could use his help."
Oded Jacob
National Coach
Israeli Davis Cup Team
Israel Tennis Association |
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"... an authority on sports psychology...one
of the top peak performance coaches in the country. His teachings
have helped us realize the highest levels of performance objectives
in collegiate competition. Bill's peak performance system helped
us tremendously in our march to reach the finals of the College
World Series."
Stanford University Baseball Team |
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"Excellent! Bill Cole is the coach's coach.
He really knows about peak performance and the mental game."
Neil Fiore, PhD. psychotherapist
Founder and President of Self-Leadership Seminars |
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Are You Ready for Sport Psychology Coaching?
Athletes, coaches and parents choose an expert
sport psychology coach, or mental game coach, to help navigate the
learning curve, pressures and pitfalls of a sport. This mental game
advisor provides guidance in building a mentally tough, peak performance
mind tool-kit that top-performing champions possess. In learning
these mental lessons, the mental training coach acts as a teacher,
motivator and mentor. The sport psychology training relationship
is a collaborative, confidential, professional one that supports
the client in reaching more of their sports performance potential.
- Do you compete in:
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Youth sports? |
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High school sports? |
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College sports? |
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Professional sports? |
- Do you coach at any of these levels seeking assistance in dealing
with team issues or individual issues?
- Are you a parent with a child in any of these levels wanting
guidance, options and strategies to help your child?
Bill Cole has helped people succeed in each of
these situations.

Bill Cole, MS, MA is the host of the new television show
pilot "The Mental Game". Watch the TV
show trailer (at right) and visit The
Mental Game TV Show website to learn more. |
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Bill Cole has been mental game coach in over 55 sports. His
new mental training manual, The Mental Game of Sports,
is perfect for all athletes and coaches. This manual is available
now in ebook form for instant downloading and is provided
free to everyone who signs up for sports psychology coaching.
Learn more about The
Mental Game Of Sports Mental Training Manual.

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This 51-minute audio is for anyone who races or rides
motorcycles. Mental game coach Bill Cole, MS, MA interviews
one of the top motorcycle racers in the world, Sandra
Stammova, about the mental game, and how she prepares
herself mentally before a race and deals with mental challenges
throughout a racing season. Learn more about the Mental
Game Of Motorcycle Racing Audiobook.

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Bill Cole's new book, The Mental Game of Golf,
is due for publication in 2014. Learn more
about the book.
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Bill Cole's new book, The Mental Game of Tennis,
is scheduled for publication in 2014. Learn more
about the book.
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Bill Cole Radio Interviews
Listen to a short excerpt of an hour interview
of Bill Cole on 1460am radio as he discusses coaching, peak performance
and achievement. The radio show reaches 3 million people on the
1460am dial in Philadelphia/Central NJ area.
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Listen to Bill Cole being interviewed on 1460am
radio as he discusses mental game topics including his books The
Mental Game of Tennis and The Mental Game of Golf.
The radio show reaches 3 million people on the 1460am dial in Philadelphia/Central
NJ area.
Listen to Bill Cole, MS, MA being interviewed
on SIRIUS radio on the Hardcore Sports Radio Channel from Toronto,
Canada as he discusses mental game topics including his books The
Mental Game of Tennis and The Mental Game of Golf.
Bill Cole TV Interview - Ego Out Of Bounds
Bill Cole was recently interviewed by Kate Kilpatrick
on the topic "Ego Out Of Bounds". Bill discussed problems of Tiger
Woods and other top stars resulting from a culture of entitlement
that's enabled by friends, family, coaches, teammates and the media.
Watch a video
of the interview (opens in a new window).
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Bill Cole was a guest expert, as the sport
psychologist, in a Yahoo! Sports interview about the coaching
styles of Head Coaches Tony Dungy of the Indianapolis Colts
and Lovie Smith of the Chicago Bears for Super Bowl XLI. Other
guest experts included three-time Super Bowl winner Bill Walsh,
former Head Coach of the San Francisco 49ers; Harry Edwards,
a professor at the University of California-Berkeley and one
of the world's foremost experts in race and sport; and Dick
Vermeil, former Head Coach of the Super Bowl champions St.
Louis Rams. See the text of the discussion at Yahoo!
Sports Coaching Change.
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Sport
psychology is one of those cutting-edge disciplines poised
on the edge of art and science. The mind game is one of
the most important, yet often most elusive and ineffable
elements in all of sport.
Having a strong mental game is the Make-It-Or-Break-It skill
that separates the winners from the You-Came-So-Close crowd.
William B. Cole Consultants CEO Bill Cole, an expert in the field of sport psychology,
is also the Founder and President of the International
Mental Game Coaching Association, the leading worldwide
organization dedicated to advancing the research, development,
professionalism and growth of mental game coaching.
Read a Personal
Message from Bill Cole to learn about Sport Psychology
Coaching and the results you can expect when you work with
a Coach.
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Skype Video and Audio Coaching
We regularly conduct coaching sessions worldwide
via Skype. Simply download the free Skype software from www.skype.com,
and you will not be charged phone call fees, or video fees to use
the web. You pay only our coaching fees, specified in advance. To
configure your computer to use Skype video and audio, please follow
the directions on the Skype website. Macintosh users may also use
iChat. Once you contact us about coaching, we will provide you with
our Skype contact information.
Audio Recording Your Sport Psychology Coaching Sessions
Feel free to audio record our coaching sessions
when we meet in our offices to help you remember and master the
material. You can do this by bringing your cell phone, laptop, camcorder
or other device. You have our advance permission to use this for
your personal educational use, but not to share with anyone or to
sell or post on the web. There is no charge for your recording in
our offices.
If we are doing distance coaching, we can record your coaching sessions
via Skype or by phone very easily. We have a special Skype audio
program, and also a special high-quality audio-recording conference
call line, if we are using a phone. The fee for recording and sending
you this mp3 audio by email is $10 per session recording. We send
the mp3 to you within 24 hours so you can review the class. That
is your copy to keep. The mp3 format is the only format option.
Take This Free Mental Game Of Sports
Assessment
Discover What's Holding You Back From Playing Your Best
We are making this valuable 65-question assessment
tool available to you at no charge to assist you in determining
what is getting in the way of your performing to your full potential
in your sport. It will help you discover your strengths and weaknesses
and provide you with a quick overview of where you stand with your
mental game.
You can print this for your own use, or fill it out and then email
or fax it to us as a way to begin the sport psychology coaching
process with us.
Take this free Mental
Game of Sports Assessment now.
Sport Psychology Coaching Assessment
Package
The Sport Psychology Quotient Assessment (SPQA)
is a comprehensive, highly-detailed educational mental tools package
which will give you an even deeper and more accurate analysis of
your sport psychology skills and talents. It will show you your
exact mental strengths and weaknesses, and show you where you should
begin working to improve your mental game. This $250 package combines
our William B. Cole Consultants proprietary written assessment instrument,
containing 232 questions, and a one-hour sport psychology review/coaching
session with Bill Cole, CEO of William B. Cole Consultants. To prevent
fraud, refunds are not allowed by means other than the same credit
card or PayPal account used to make the original charge. Learn more
about this Sport
Psychology Coaching Assessment Package.
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Buy
the Pro Athlete & Coach Sport Psychology Coaching
Assessment Package ($250USD)
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Amateur (Non-Professional) Athlete
and Coaches SPQA Discount Package
Your investment in yourself and your sport abilities
for this assessment package is at a discounted fee of $150. This
is an introductory, special discount price for an initial coaching
session and assessment. To prevent fraud, refunds are not allowed
by means other than the same credit card or PayPal account used
to make the original charge.
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Buy
the Amateur Athlete & Coach Sport Psychology
Coaching
Discount Package ($150USD)
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are made with
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Career and Term Paper Advice
In Sports Psychology: Interview An Internationally-Recognized Sports
Psychology Expert
Each week we receive numerous requests about
careers in sports psychology, internships, and for advice for term
papers about the field. We have created valuable telephone consultation
packages that can answer any of your questions about a career in
the exciting field of sports psychology.
The print and electronic media call Bill Cole, MS, MA weekly about
these issues. You can hire him as your personal guide to writing
a top-notch term paper, or for personalized advice about how to
go into the field of sports psychology.
Learn more about Career
and Term Paper Advice, or place an order.
The Traction-To-Action Sport
Psychology Coaching Discount Starter Package
You want to build more confidence, make a positive
impact in your sport, have more fun and satisfaction and unleash
your full potential.
Bill's Sports Psychology Coaching Has 13 Key Helpful Features To
Boost Your Confidence:
- Assessment of your current sport psychology skills.
- Review of and suggestions for upcoming competitions.
- A deep and extensive level of analysis and feedback about your
sports performances.
- Proprietary, detailed checklists that help you become aware
of yourself as an athlete.
- Worksheets and exercises that bring the concepts Bill teaches
to life.
- Coaching for your upcoming competition.
- Help you overcome performance issues such as fear and low confidence.
- Show-You-How-To-Practice sessions.
- Advice on managing yourself under pressure.
- Dress rehearsals of competitions.
- Review of your past competitions.
- Create custom pre-game mental routines.
- Post-game reviews and follow-up.
New Client Coaching Discount Offer
Our standard coaching fees for private pay individuals
are $125 an hour, but we want to give you a starter discount. Choose
this Traction-To-Action Starter Package and take off $75 over three
hours of coaching. You pay only $300 for all the above 14 points
over three valuable hours of coaching with Bill. Travel and associated
expenses are extra, if we come to you.
Please note that these private pay discounted coaching fees are
applicable only to telephone or Skype sessions, for sessions in
our offices in Cupertino, California, and for local sessions within
a few minutes of our location. For coaching sessions outside our
offices, additional coaching and travel fees are required. There
also will be a minimum number of hours required for travel sessions.
The coaching rates shown here are discounted for private pay individuals.
Rates are higher for corporate, governmental and other entities.
Please contact us for those fee schedules. To prevent fraud, refunds
are not allowed by means other than the same credit card or PayPal
account used to make the original charge.
We have coached individuals from San Francisco, San Jose, Saratoga,
Los Gatos, Campbell, Cupertino, Palo Alto, Almaden Valley, Santa
Cruz, Los Altos, Monte Sereno, Morgan Hill, Gilroy, Mountain View,
Santa Clara, Sunnyvale, Alameda, Atherton, Berkeley, Burlingame,
Campbell, Concord, Daly City, Danville, Dublin, Foster City, Fremont,
Hillsborough, Livermore, Menlo Park, Millbrae, Milpitas, Moraga,
Orinda, Pleasant Hill, Pleasanton, Portola Valley, Redwood City,
San Leandro, San Mateo, San Ramon, San Rafael, Santa Clara, Union
City, Woodside, and many other locations in the San Francisco Bay
area, Silicon Valley, and around the United States. You can come
to us, or we can come to you.
You can come to us, or we can come to you. We can also work virtually.
We also regularly consult with clients by phone and email from countries
around the world, such as England, Portugal, Australia, Mexico,
China, Canada, Israel and South Africa.
To start your sport psychology coaching, simply email us, call us
at 408-725-7191, or click on the button below to sign up now. This
new client discount package is for first-time clients only.
If you are a continuing client, please choose one of the Sport
Psychology Coaching Services packages below.
For first-time
clients only |
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Buy
the Sport Psychology Coaching
New Client Discount Package ($300USD)
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We can often start you the same week you contact
us. We stay busy, but we know you have important competitions coming
up, and we want you to be prepared, confident, and to give outstanding
performances. If you need emergency, last-minute sport psychology
coaching, call us, and we will do everything we can to help you
right away. We always go the extra mile for our clients!
Order Sport Psychology Coaching
Services
Please note that these private pay discounted
coaching fees are applicable only to telephone or Skype sessions,
for sessions in our offices in Cupertino, California, and for local
sessions within a few minutes of our location. For coaching sessions
outside our offices, additional coaching and travel fees are required.
There also will be a minimum number of hours required for travel
sessions. The coaching rates shown here are discounted for private
pay individuals. Rates are higher for corporate, governmental and
other entities. Please contact us for those fee schedules. To prevent
fraud, refunds are not allowed by means other than the same credit
card or PayPal account used to make the original charge.
William B. Cole Consultants coaching rates shown
here are discounted for private pay individuals. Rates are higher
for corporate, governmental and other entities. Please contact us
for those fee schedules.
Our discounted coaching fees are $75 for one half hour (30 minutes)
and $125 per hour, with additional discounts offered for blocks
of four, six and twelve hours.
One-half Hour (30 minutes) of Coaching:
Buy 30 minutes of coaching for $75.
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Buy
30 minutes of Sport Psychology Coaching
($75USD)
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One Hour of Coaching: Buy one hour of coaching
for $125/hour.
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Buy
one hour of Sport Psychology Coaching
($125USD)
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are made with
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Coaching Four-Pack: Buy four hours of coaching
and instead of paying $125/hour, you pay only $117.50/hour. You
SAVE $30.
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Buy
four hours of Sport Psychology Coaching
($470USD)
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Coaching Six-Pack: Buy six hours of coaching
and instead of paying $125/hour, you pay only $115/hour. You SAVE
$60.
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Buy
six hours of Sport Psychology Coaching
($690USD)
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Coaching Twelve-Pack: Buy twelve hours
of coaching and instead of paying $125/hour, you pay only $110/hour.
You SAVE $180.
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Buy
twelve hours of Sport Psychology Coaching
($1320USD)
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Installment Or Variable Payments
Note: Normally payments are made using the Credit
Card or PayPal buttons in the blue boxes above. However, coaching
services payments may be made in installments, by special arrangement.
Please contact us for details. To make an installment payment or
to make any other payment to William B. Cole Consultants, go to
the page for making payments of any
amount.
Additional Services
There is no additional charge for reading and
responding to reasonable length emails. For emails or attached documents
that are longer, any time spent with these activities will be counted
as hours in the package you purchased. If the hours exceed the package
hours, they will be invoiced weekly.
We can assist you in many other ways in addition to coaching. This
is a menu of how you can utilize our expertise to create a robust
program of improvement.
- Reading, reacting to and editing documents.

- Reviewing videos.

- Reviewing audios.

- Creating customized audios.

- Creating and editing documents.

- Writing and editing speeches and training materials.

- Creating and conducting surveys and questionnaires.

- Creating and conducting 360 degree reviews.

- Speaking to people you designate, as part of your coaching
program.

- Having us conduct web research, or other research on your behalf.

- Attending your performances or workplaces, or in the field,
observing and debriefing you.

- Speaking by phone or Skype to debrief you after your performances,
while you are still on site, or soon thereafter.
These additional services can be paid for in two
ways, which we will ask you to designate before beginning them.
They could be counted as part of your existing package hours, or
charged as additional services beyond the package, at the hourly
rate within the package you purchased. If these services exceed
the hours in your package, they will be invoiced the week they are
delivered, with payment due at that time.
All Coaching Is Unconditionally Guaranteed -- Our No-Questions-Asked,
100% Money-Back Coaching Guarantee:
Our
work is guaranteed. We want you to succeed. If you do not believe
we have met the mutually established objectives for your coaching
project, we will continue to work toward those goals with you
for no additional fee or expense consideration. If, after such
an additional attempt, you still believe we have not met your
objectives for this project, we will refund your coaching fees
in total. We believe in our ability to help our clients. Our commitment
to your success is total. This has been our commitment to our
clients for well over a decade.
Our Coaching Is Confidential
Trust forms the core of the coaching relationship.
We respect what you say, and will not repeat your material to
anyone or to any entity. We maintain your confidentiality
and privacy in all communications and we maintain safe and
secure written records of your account. We do not disclose that
you are a client if you do not want that known.
Read These Sport Psychology Coaching Articles
Discover the qualities possessed by superstar
athletes, how to choose a coach, the many types of mental training
specialists, the myths and misconceptions about sports psychology,
and why some athletes are reluctant to use sports psychologists.
Championship Superstar Athletes -- What Makes Them
Tick?
Bill Cole, MS, MA
Who is your all-time favorite star athlete? What is inside
them that drives them to the heights? All great athletes
have common attributes that propel them to be excellent.
Read this article
to learn ten characteristics common to all superstars and
how you can develop them yourself.
Why Are Some Athletes Reluctant To Use Sports Psychologists?
Bill Cole, MS, MA
Many people are reluctant to go to a physician out of fear.
Many athletes also steer clear of sports psychologists out
of fear, and worse, the social stigma that still exists
when asking for mental help. When an athlete does call a
sports psychologist, it is often when all else has failed,
they have an important event coming up, and they need mental
help -- fast. Virtually every college, national, professional
and Olympic sports team has a sports psychologist on staff
and countless individual professional athletes work closely
with sports psychology consultants. Read this
article to learn the 72 reasons athletes avoid sports
psychologists and to discover the many benefits of sports
psychology training and what to expect in a sports psychology
session.
Read more
Sport Psychology Coaching articles by Bill Cole.
Why Hire a Coach?
Ten Terrific Ways to a More Powerful Life
Bill Cole, MS, MA
A personal coach, business coach, executive mentor, tennis
coach, golf coach, sport psychology coach...What do all
these coaches have in common? Why work with a coach? A coach
won't do the work for you, but here are ten ways a coach
can help launch you to the next level... Read the rest
of this article.
What's a Mental Game Coach?
Bill Cole, MS, MA
There are many types of mind coaches, mental trainers, psychology
consultants and therapists. How can you choose the right
mind practitioner? To find out, read
this article.
Myths About Sports Psychology -- 32 Misconceptions About
The Mental Game Of Sports Explained
Bill Cole, MS, MA
The field of sports psychology can help athletes and coaches
succeed faster and achieve higher sports goals than they
ever dreamed possible, but there are many myths and mysteries
surrounding this fascinating field. Read
this article to learn about the 32 myths about sports
psychology.
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Meet Bill Cole, Your Sport Psychology Coach
Bill
Cole, MS, MA has been a leader in the field of sport psychology
for over 25 years, as a scholar, researcher, writer, teacher,
web content expert, coach, trainer, speaker and consultant. He
has been a prolific author and has been interviewed by the major
print and electronic media hundreds of times.
International And National Clientele
We consult with athletes, parents and coaches
from all around the United States and the world. Clients speak
to us regularly by phone from Germany, England, Australia, China,
Hong Kong and Mexico. We have provided sports psychology coaching
and consulting services for individuals and/or teams in over 50
sports at the youth, amateur, high school, college, and professional
levels.
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Acrobatic Skydiving
Alpine Skiing
Artistic Roller Skating
Badminton
Baseball
Basketball
Blackjack
Bowling
Bridge
Calf-roping/Rodeo
Cricket
Cycling
Dance
Dirt Bike Racing
Distance Running
Diving
Downhill Skiing
Equestrian Sports
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Extreme Sports
Fencing
Fitness & Weight Training
Football
Golf
Gymnastics
Hiking
Hockey
Ice Climbing
Ice Figure Skating
Long Distance Biking
Marathon Running
Martial Arts
Modern Pentathlon
Motocross
Mountain Biking
Mountaineering
Olympic Weightlifting
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Paragliding
Racquetball
Rock Climbing
Rugby
Running
Skiing
Slot Car Racing
Soccer
Sports Guiding For The Blind
Squash
Swimming
Table Tennis
Tennis
Track And Field
Triathlon
Volleyball
Water Polo
Water Skiing
Wrestling
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Bill has taught, coached and consulted with
athletes from the ages of 6 to 75. He's worked with beginners,
junior-high, high school, college, amateur, elite and international
pro athletes.
Client Successes
We are tremendously proud of the achievements
of our clients, at all levels. They have earned hundreds of rankings
and honors, including State Championships, Sectional Championships,
National Championships and International Professional Championships.
They have achieved distinction as members of High School and College
sports teams, and have won countless league and division championship
titles.
To give you an example of the caliber of Bill's clients, he has
been Mental Training Coach to a top ten world junior water-skier
from Mexico, a top-ranked junior figure skater from Australia,
a top-30 world ranked tennis pro from Israel, a winner of the
Pan-American water skiing championships, a pro water skier, numerous
college golfers, a junior golfer who played in the World Golf
Championships, a pro golfer, High School quarterbacks and pitchers
and England's number one female mixed martial arts competitor.
Bill provided Sport Psychology coaching for five Stanford collegiate
baseball players who captured professional baseball contracts
with major league pro teams with an average contract salary and
bonus of $800,000. One player achieved a signing bonus of $1 million.
In the sport of tennis alone, Bill's students have earned hundreds
of rankings, honors and tournament titles in every conceivable
age level and division in four sections across the United States
and internationally. He's coached seven National Champions. Among
Bill's client achievements:
- Over 20 National And International Championships.
- 11 California State Championships.
- 34 United States National Rankings.
- 22 Top-Ten United States National Rankings.
- 32 #1 USTA Sectional Rankings.
- 70 Top-Ten USTA Sectional Rankings.
- 148 USTA Sectional Rankings in the East, Texas,
Southern California and Northern California.
One of Bill's top players, Harel Levy, reached
a career high World ATP ranking of #30 in 2001 in singles, and
has wins over US Open Champions Pete Sampras, Marat Safin, legendary
Michael Chang, Tim Henman and Andy Roddick. Bill started working
with Harel when he was #280 in the world. Harel once reached the
finals of the Canadian Open and won $211,000.
Leader In The Field
Bill was the first person in the world to earn
an undergraduate degree (with honors) in Sport Psychology, in
1978. He has been an innovator and creative thought-leader in
the field ever since. Bill is the founder and President of The
International Mental Game Coaching Association. He was the
Sport Psychology Advisor to the Tyler College (Texas) Tennis Tech
Teacher Program in the 1980's and was a founding member of the
Intercollegiate Tennis Coaches Association (ITCA) Tennis Sport
Psychology Committee. Bill is also a member of The American College
of Sports Medicine.
Read more about Bill's sports
psychology background.
Contact Us to Learn More
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