William B. Cole Consultants Peak Performance Solutions
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"He is one of the top peak performance coaches on the Pro Tennis Tour. He is a master mental game coach. More players on the pro tour could use his help."
Oded Jacob
National Coach
Israeli Davis Cup Team
Israel Tennis Association

"... an authority on sports psychology...one of the top peak performance coaches in the country. His teachings have helped us realize the highest levels of performance objectives in collegiate competition. Bill's peak performance system helped us tremendously in our march to reach the finals of the College World Series."
Stanford University Baseball Team

"Excellent! Bill Cole is the coach's coach. He really knows about peak performance and the mental game."
Neil Fiore, PhD. psychotherapist
Founder and President of Self-Leadership Seminars


International Association of Coaches Founding Member
 
Independent Book Publishers Association
 
Mental Game Coach global alliances


Are You Ready for Sport Psychology Coaching?

Athletes, coaches and parents choose an expert sport psychology coach, or mental game coach, to help navigate the learning curve, pressures and pitfalls of a sport. This mental game advisor provides guidance in building a mentally tough, peak performance mind tool-kit that top-performing champions possess. In learning these mental lessons, the mental training coach acts as a teacher, motivator and mentor. The sport psychology training relationship is a collaborative, confidential, professional one that supports the client in reaching more of their sports performance potential.

  • Do you compete in:
    –   Youth sports?
    –   High school sports?
    –   College sports?
    –   Professional sports?
  • Do you coach at any of these levels seeking assistance in dealing with team issues or individual issues?
  • Are you a parent with a child in any of these levels wanting guidance, options and strategies to help your child?

Bill Cole has helped people succeed in each of these situations.

Click to learn about The Mental Game TV Show

Bill Cole, MS, MA is the host of the new television show pilot "The Mental Game". Watch the TV show trailer (at right) and visit The Mental Game TV Show website to learn more.
 
 

 

The Mental Game Of Sports Mental Training Manual The Mental Game Of Motorcycle Racing audiobook


Bill Cole has been mental game coach in over 55 sports. His new mental training manual, The Mental Game of Sports, is perfect for all athletes and coaches. This manual is available now in ebook form for instant downloading and is provided free to everyone who signs up for sports psychology coaching. Learn more about The Mental Game Of Sports Mental Training Manual.

 


This 51-minute audio is for anyone who races or rides motorcycles. Mental game coach Bill Cole, MS, MA interviews one of the top motorcycle racers in the world, Sandra Stammova, about the mental game, and how she prepares herself mentally before a race and deals with mental challenges throughout a racing season. Learn more about the Mental Game Of Motorcycle Racing Audiobook.

The Mental Game Of Golf, book by Bill Cole The Mental Game Of Tennis,  book by Bill Cole


Bill Cole's new book, The Mental Game of Golf, is due for publication in 2014. Learn more about the book.

 


Bill Cole's new book, The Mental Game of Tennis, is scheduled for publication in 2014. Learn more about the book.


Bill Cole Radio Interviews

Listen to a short excerpt of an hour interview of Bill Cole on 1460am radio as he discusses coaching, peak performance and achievement. The radio show reaches 3 million people on the 1460am dial in Philadelphia/Central NJ area.

New

Listen to Bill Cole being interviewed on 1460am radio as he discusses mental game topics including his books The Mental Game of Tennis and The Mental Game of Golf. The radio show reaches 3 million people on the 1460am dial in Philadelphia/Central NJ area.

Listen to Bill Cole, MS, MA being interviewed on SIRIUS radio on the Hardcore Sports Radio Channel from Toronto, Canada as he discusses mental game topics including his books The Mental Game of Tennis and The Mental Game of Golf.



Bill Cole TV Interview - Ego Out Of Bounds

Bill Cole was recently interviewed by Kate Kilpatrick on the topic "Ego Out Of Bounds". Bill discussed problems of Tiger Woods and other top stars resulting from a culture of entitlement that's enabled by friends, family, coaches, teammates and the media. Watch a video of the interview (opens in a new window).



Bill Cole was a guest expert, as the sport psychologist, in a Yahoo! Sports interview about the coaching styles of Head Coaches Tony Dungy of the Indianapolis Colts and Lovie Smith of the Chicago Bears for Super Bowl XLI. Other guest experts included three-time Super Bowl winner Bill Walsh, former Head Coach of the San Francisco 49ers; Harry Edwards, a professor at the University of California-Berkeley and one of the world's foremost experts in race and sport; and Dick Vermeil, former Head Coach of the Super Bowl champions St. Louis Rams. See the text of the discussion at Yahoo! Sports Coaching Change.



Sport Psychology CoachingSport psychology is one of those cutting-edge disciplines poised on the edge of art and science. The mind game is one of the most important, yet often most elusive and ineffable elements in all of sport.

Having a strong mental game is the Make-It-Or-Break-It skill that separates the winners from the You-Came-So-Close crowd.

International Mental Game Coaching AssociationWilliam B. Cole Consultants CEO Bill Cole, an expert in the field of sport psychology, is also the Founder and President of the International Mental Game Coaching Association, the leading worldwide organization dedicated to advancing the research, development, professionalism and growth of mental game coaching.

Read a Personal Message from Bill Cole to learn about Sport Psychology Coaching and the results you can expect when you work with a Coach.


Skype Video and Audio Coaching

We regularly conduct coaching sessions worldwide via Skype. Simply download the free Skype software from www.skype.com, and you will not be charged phone call fees, or video fees to use the web. You pay only our coaching fees, specified in advance. To configure your computer to use Skype video and audio, please follow the directions on the Skype website. Macintosh users may also use iChat. Once you contact us about coaching, we will provide you with our Skype contact information.

Audio Recording Your Sport Psychology Coaching Sessions

Feel free to audio record our coaching sessions when we meet in our offices to help you remember and master the material. You can do this by bringing your cell phone, laptop, camcorder or other device. You have our advance permission to use this for your personal educational use, but not to share with anyone or to sell or post on the web. There is no charge for your recording in our offices.

If we are doing distance coaching, we can record your coaching sessions via Skype or by phone very easily. We have a special Skype audio program, and also a special high-quality audio-recording conference call line, if we are using a phone. The fee for recording and sending you this mp3 audio by email is $10 per session recording. We send the mp3 to you within 24 hours so you can review the class. That is your copy to keep. The mp3 format is the only format option.

Take This Free Mental Game Of Sports Assessment

Discover What's Holding You Back From Playing Your Best

We are making this valuable 65-question assessment tool available to you at no charge to assist you in determining what is getting in the way of your performing to your full potential in your sport. It will help you discover your strengths and weaknesses and provide you with a quick overview of where you stand with your mental game.

You can print this for your own use, or fill it out and then email or fax it to us as a way to begin the sport psychology coaching process with us.

Take this free Mental Game of Sports Assessment now.

Sport Psychology Coaching Assessment Package

The Sport Psychology Quotient Assessment (SPQA) is a comprehensive, highly-detailed educational mental tools package which will give you an even deeper and more accurate analysis of your sport psychology skills and talents. It will show you your exact mental strengths and weaknesses, and show you where you should begin working to improve your mental game. This $250 package combines our William B. Cole Consultants proprietary written assessment instrument, containing 232 questions, and a one-hour sport psychology review/coaching session with Bill Cole, CEO of William B. Cole Consultants. To prevent fraud, refunds are not allowed by means other than the same credit card or PayPal account used to make the original charge. Learn more about this Sport Psychology Coaching Assessment Package.

  Buy the Pro Athlete & Coach Sport Psychology Coaching
Assessment Package ($250USD)

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Amateur (Non-Professional) Athlete and Coaches SPQA Discount Package

Your investment in yourself and your sport abilities for this assessment package is at a discounted fee of $150. This is an introductory, special discount price for an initial coaching session and assessment. To prevent fraud, refunds are not allowed by means other than the same credit card or PayPal account used to make the original charge.

  Buy the Amateur Athlete & Coach Sport Psychology Coaching
Discount Package ($150USD)

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Career and Term Paper Advice In Sports Psychology: Interview An Internationally-Recognized Sports Psychology Expert

Each week we receive numerous requests about careers in sports psychology, internships, and for advice for term papers about the field. We have created valuable telephone consultation packages that can answer any of your questions about a career in the exciting field of sports psychology.

The print and electronic media call Bill Cole, MS, MA weekly about these issues. You can hire him as your personal guide to writing a top-notch term paper, or for personalized advice about how to go into the field of sports psychology.

Learn more about Career and Term Paper Advice, or place an order.

The Traction-To-Action™ Sport Psychology Coaching Discount Starter Package

You want to build more confidence, make a positive impact in your sport, have more fun and satisfaction and unleash your full potential.

Bill's Sports Psychology Coaching Has 13 Key Helpful Features To Boost Your Confidence:

  1. Assessment of your current sport psychology skills.
  2. Review of and suggestions for upcoming competitions.
  3. A deep and extensive level of analysis and feedback about your sports performances.
  4. Proprietary, detailed checklists that help you become aware of yourself as an athlete.
  5. Worksheets and exercises that bring the concepts Bill teaches to life.
  6. Coaching for your upcoming competition.
  7. Help you overcome performance issues such as fear and low confidence.
  8. Show-You-How-To-Practice sessions.
  9. Advice on managing yourself under pressure.
  10. Dress rehearsals of competitions.
  11. Review of your past competitions.
  12. Create custom pre-game mental routines.
  13. Post-game reviews and follow-up.

New Client Coaching Discount Offer

Our standard coaching fees for private pay individuals are $125 an hour, but we want to give you a starter discount. Choose this Traction-To-Action Starter Package and take off $75 over three hours of coaching. You pay only $300 for all the above 14 points over three valuable hours of coaching with Bill. Travel and associated expenses are extra, if we come to you.

Please note that these private pay discounted coaching fees are applicable only to telephone or Skype sessions, for sessions in our offices in Cupertino, California, and for local sessions within a few minutes of our location. For coaching sessions outside our offices, additional coaching and travel fees are required. There also will be a minimum number of hours required for travel sessions. The coaching rates shown here are discounted for private pay individuals. Rates are higher for corporate, governmental and other entities. Please contact us for those fee schedules. To prevent fraud, refunds are not allowed by means other than the same credit card or PayPal account used to make the original charge.

We have coached individuals from San Francisco, San Jose, Saratoga, Los Gatos, Campbell, Cupertino, Palo Alto, Almaden Valley, Santa Cruz, Los Altos, Monte Sereno, Morgan Hill, Gilroy, Mountain View, Santa Clara, Sunnyvale, Alameda, Atherton, Berkeley, Burlingame, Campbell, Concord, Daly City, Danville, Dublin, Foster City, Fremont, Hillsborough, Livermore, Menlo Park, Millbrae, Milpitas, Moraga, Orinda, Pleasant Hill, Pleasanton, Portola Valley, Redwood City, San Leandro, San Mateo, San Ramon, San Rafael, Santa Clara, Union City, Woodside, and many other locations in the San Francisco Bay area, Silicon Valley, and around the United States. You can come to us, or we can come to you.


You can come to us, or we can come to you. We can also work virtually. We also regularly consult with clients by phone and email from countries around the world, such as England, Portugal, Australia, Mexico, China, Canada, Israel and South Africa.

To start your sport psychology coaching, simply email us, call us at 408-725-7191, or click on the button below to sign up now. This new client discount package is for first-time clients only. If you are a continuing client, please choose one of the Sport Psychology Coaching Services packages below.

For first-time
clients only
 
  Buy the Sport Psychology Coaching
New Client Discount Package ($300USD)

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We can often start you the same week you contact us. We stay busy, but we know you have important competitions coming up, and we want you to be prepared, confident, and to give outstanding performances. If you need emergency, last-minute sport psychology coaching, call us, and we will do everything we can to help you right away. We always go the extra mile for our clients!

Order Sport Psychology Coaching Services

Please note that these private pay discounted coaching fees are applicable only to telephone or Skype sessions, for sessions in our offices in Cupertino, California, and for local sessions within a few minutes of our location. For coaching sessions outside our offices, additional coaching and travel fees are required. There also will be a minimum number of hours required for travel sessions. The coaching rates shown here are discounted for private pay individuals. Rates are higher for corporate, governmental and other entities. Please contact us for those fee schedules. To prevent fraud, refunds are not allowed by means other than the same credit card or PayPal account used to make the original charge.

William B. Cole Consultants coaching rates shown here are discounted for private pay individuals. Rates are higher for corporate, governmental and other entities. Please contact us for those fee schedules.

Our discounted coaching fees are $75 for one half hour (30 minutes) and $125 per hour, with additional discounts offered for blocks of four, six and twelve hours.

One-half Hour (30 minutes) of Coaching: Buy 30 minutes of coaching for $75.

  Buy 30 minutes of Sport Psychology Coaching
($75USD)

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One Hour of Coaching: Buy one hour of coaching for $125/hour.

  Buy one hour of Sport Psychology Coaching
($125USD)

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Coaching Four-Pack: Buy four hours of coaching and instead of paying $125/hour, you pay only $117.50/hour. You SAVE $30.

  Buy four hours of Sport Psychology Coaching
($470USD)

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Coaching Six-Pack: Buy six hours of coaching and instead of paying $125/hour, you pay only $115/hour. You SAVE $60.

  Buy six hours of Sport Psychology Coaching
($690USD)

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Coaching Twelve-Pack: Buy twelve hours of coaching and instead of paying $125/hour, you pay only $110/hour. You SAVE $180.

  Buy twelve hours of Sport Psychology Coaching
($1320USD)

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Installment Or Variable Payments

Note: Normally payments are made using the Credit Card or PayPal buttons in the blue boxes above. However, coaching services payments may be made in installments, by special arrangement. Please contact us for details. To make an installment payment or to make any other payment to William B. Cole Consultants, go to the page for making payments of any amount.

Additional Services

There is no additional charge for reading and responding to reasonable length emails. For emails or attached documents that are longer, any time spent with these activities will be counted as hours in the package you purchased. If the hours exceed the package hours, they will be invoiced weekly.

We can assist you in many other ways in addition to coaching. This is a menu of how you can utilize our expertise to create a robust program of improvement.

  • Reading, reacting to and editing documents.

  • Reviewing videos.

  • Reviewing audios.

  • Creating customized audios.

  • Creating and editing documents.

  • Writing and editing speeches and training materials.

  • Creating and conducting surveys and questionnaires.

  • Creating and conducting 360 degree reviews.

  • Speaking to people you designate, as part of your coaching program.

  • Having us conduct web research, or other research on your behalf.

  • Attending your performances or workplaces, or in the field, observing and debriefing you.

  • Speaking by phone or Skype to debrief you after your performances, while you are still on site, or soon thereafter.

These additional services can be paid for in two ways, which we will ask you to designate before beginning them. They could be counted as part of your existing package hours, or charged as additional services beyond the package, at the hourly rate within the package you purchased. If these services exceed the hours in your package, they will be invoiced the week they are delivered, with payment due at that time.

All Coaching Is Unconditionally Guaranteed -- Our No-Questions-Asked, 100% Money-Back Coaching Guarantee:

Satisfaction GuaranteedOur work is guaranteed. We want you to succeed. If you do not believe we have met the mutually established objectives for your coaching project, we will continue to work toward those goals with you for no additional fee or expense consideration. If, after such an additional attempt, you still believe we have not met your objectives for this project, we will refund your coaching fees in total. We believe in our ability to help our clients. Our commitment to your success is total. This has been our commitment to our clients for well over a decade.

Our Coaching Is Confidential

Trust forms the core of the coaching relationship. We respect what you say, and will not repeat your material to anyone or to any entity. We maintain your confidentiality and privacy in all communications and we maintain safe and secure written records of your account. We do not disclose that you are a client if you do not want that known.

Read These Sport Psychology Coaching Articles

Discover the qualities possessed by superstar athletes, how to choose a coach, the many types of mental training specialists, the myths and misconceptions about sports psychology, and why some athletes are reluctant to use sports psychologists.

Championship Superstar Athletes -- What Makes Them Tick?

Bill Cole, MS, MA

Who is your all-time favorite star athlete? What is inside them that drives them to the heights? All great athletes have common attributes that propel them to be excellent. Read this article to learn ten characteristics common to all superstars and how you can develop them yourself.


Why Are Some Athletes Reluctant To Use Sports Psychologists?

Bill Cole, MS, MA

Many people are reluctant to go to a physician out of fear. Many athletes also steer clear of sports psychologists out of fear, and worse, the social stigma that still exists when asking for mental help. When an athlete does call a sports psychologist, it is often when all else has failed, they have an important event coming up, and they need mental help -- fast. Virtually every college, national, professional and Olympic sports team has a sports psychologist on staff and countless individual professional athletes work closely with sports psychology consultants. Read this article to learn the 72 reasons athletes avoid sports psychologists and to discover the many benefits of sports psychology training and what to expect in a sports psychology session.


Read more Sport Psychology Coaching articles by Bill Cole.


Why Hire a Coach?

Ten Terrific Ways to a More Powerful Life

Bill Cole, MS, MA

A personal coach, business coach, executive mentor, tennis coach, golf coach, sport psychology coach...What do all these coaches have in common? Why work with a coach? A coach won't do the work for you, but here are ten ways a coach can help launch you to the next level... Read the rest of this article.


What's a Mental Game Coach?

Bill Cole, MS, MA

There are many types of mind coaches, mental trainers, psychology consultants and therapists. How can you choose the right mind practitioner? To find out, read this article.


Myths About Sports Psychology -- 32 Misconceptions About The Mental Game Of Sports Explained

Bill Cole, MS, MA

The field of sports psychology can help athletes and coaches succeed faster and achieve higher sports goals than they ever dreamed possible, but there are many myths and mysteries surrounding this fascinating field. Read this article to learn about the 32 myths about sports psychology.




Meet Bill Cole, Your Sport Psychology Coach

Bill Cole, MS, MABill Cole, MS, MA has been a leader in the field of sport psychology for over 25 years, as a scholar, researcher, writer, teacher, web content expert, coach, trainer, speaker and consultant. He has been a prolific author and has been interviewed by the major print and electronic media hundreds of times.

International And National Clientele

We consult with athletes, parents and coaches from all around the United States and the world. Clients speak to us regularly by phone from Germany, England, Australia, China, Hong Kong and Mexico. We have provided sports psychology coaching and consulting services for individuals and/or teams in over 50 sports at the youth, amateur, high school, college, and professional levels.

Acrobatic Skydiving
Alpine Skiing
Artistic Roller Skating
Badminton
Baseball
Basketball
Blackjack
Bowling
Bridge
Calf-roping/Rodeo
Cricket
Cycling
Dance
Dirt Bike Racing
Distance Running
Diving
Downhill Skiing
Equestrian Sports

Extreme Sports
Fencing
Fitness & Weight Training
Football
Golf
Gymnastics
Hiking
Hockey
Ice Climbing
Ice Figure Skating
Long Distance Biking
Marathon Running
Martial Arts
Modern Pentathlon
Motocross
Mountain Biking
Mountaineering
Olympic Weightlifting

Paragliding
Racquetball
Rock Climbing
Rugby
Running
Skiing
Slot Car Racing
Soccer
Sports Guiding For The Blind
Squash
Swimming
Table Tennis
Tennis
Track And Field
Triathlon
Volleyball
Water Polo
Water Skiing
Wrestling

Bill has taught, coached and consulted with athletes from the ages of 6 to 75. He's worked with beginners, junior-high, high school, college, amateur, elite and international pro athletes.

Client Successes

We are tremendously proud of the achievements of our clients, at all levels. They have earned hundreds of rankings and honors, including State Championships, Sectional Championships, National Championships and International Professional Championships. They have achieved distinction as members of High School and College sports teams, and have won countless league and division championship titles.

To give you an example of the caliber of Bill's clients, he has been Mental Training Coach to a top ten world junior water-skier from Mexico, a top-ranked junior figure skater from Australia, a top-30 world ranked tennis pro from Israel, a winner of the Pan-American water skiing championships, a pro water skier, numerous college golfers, a junior golfer who played in the World Golf Championships, a pro golfer, High School quarterbacks and pitchers and England's number one female mixed martial arts competitor.

Bill provided Sport Psychology coaching for five Stanford collegiate baseball players who captured professional baseball contracts with major league pro teams with an average contract salary and bonus of $800,000. One player achieved a signing bonus of $1 million.

In the sport of tennis alone, Bill's students have earned hundreds of rankings, honors and tournament titles in every conceivable age level and division in four sections across the United States and internationally. He's coached seven National Champions. Among Bill's client achievements:

  • Over 20 National And International Championships.
  • 11 California State Championships.
  • 34 United States National Rankings.
  • 22 Top-Ten United States National Rankings.
  • 32 #1 USTA Sectional Rankings.
  • 70 Top-Ten USTA Sectional Rankings.
  • 148 USTA Sectional Rankings in the East, Texas, Southern California and Northern California.

One of Bill's top players, Harel Levy, reached a career high World ATP ranking of #30 in 2001 in singles, and has wins over US Open Champions Pete Sampras, Marat Safin, legendary Michael Chang, Tim Henman and Andy Roddick. Bill started working with Harel when he was #280 in the world. Harel once reached the finals of the Canadian Open and won $211,000.

Leader In The Field

Bill was the first person in the world to earn an undergraduate degree (with honors) in Sport Psychology, in 1978. He has been an innovator and creative thought-leader in the field ever since. Bill is the founder and President of The International Mental Game Coaching Association. He was the Sport Psychology Advisor to the Tyler College (Texas) Tennis Tech Teacher Program in the 1980's and was a founding member of the Intercollegiate Tennis Coaches Association (ITCA) Tennis Sport Psychology Committee. Bill is also a member of The American College of Sports Medicine.

Read more about Bill's sports psychology background.

Contact Us to Learn More


Not ready for the full assessment? Call us for a brief, no-charge, no-obligation conversation to see if sport psychology coaching is for you, and if we are a good fit together. We'll spend a few minutes exploring your current situation, what you're looking for in sport psychology coaching, how we might be able to help, and if there seems to be chemistry. We can also describe our coaching program in more detail, and answer any questions you may have. You can reach us at the phone number, e-mail address or fax number listed below.

Go to the FAQ section about our coaching systems.

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Sport psychology coaching  
William B. Cole Consultants - Mental Game coaching, consulting, speaking and training

19925 Stevens Creek Blvd., Suite 100, Cupertino, CA 95014-2358
VOICE: 408-725-7191, TOLL FREE: 888-445-0291
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

 
   
William B. Cole Consultants name, design and related marks are trademarks of William B. Cole Consultants.
© 1997-2013 William B. Cole Consultants. All rights reserved.