What's the most pressurized selling situation you have ever found yourself in? How well did you perform? I traveled to Austria as the sport psychologist for the Israeli Davis Cup Team under severe counter-terrorism security conditions and watched them competing under international pressure. In tennis you either win or you lose. In selling you either hit paydirt or you walk away empty-handed. What's the common secret? Having a strong mental game. Learn how you can improve your own selling, using their secrets. 620 words.