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Sales Coaching

Are You Ready for Expert Sales Coaching?

Sales coaching is a professional business relationship that helps successful sales professionals become even higher achievers, play a bigger game, and reach more of their selling potential. An expert sales coach assists in improving personal organization, efficiency and time management and in enhancing sales performance. This is a results-based, collaborative, confidential relationship with the coach serving as a supportive accountability partner to challenge salespeople to improve peak performance mind tools and reach their zone of optimal sales performance.

Who are you?



  • New sales professional wanting guidance and a quick jump-start to the field
  • Experienced sales professional needing a boost or refresher course
  • Sales pro in a slump or career rut needing to get back on track fast
  • Business owner who needs to sell more
  • Speaker who wants to improve sales
  • Non-profit executive wanting specific sales strategies
  • Sales professional wanting help on sales scripts and presentations
  • Real estate agent wanting to stand out from the crowd
  • Sales professional changing products or services
  • Telesales professional wanting greater presence and command on the phone
  • Sales person wanting to close more business
  • Sales person considering getting out of sales and switching fields
  • Sales manager seeking better ways to motivate and lead a team
  • Sales professional wanting a new system for time management, organization and productivity
  • Sales professional with ADD or focus issues wanting to learn mental game strategies for better performance
  • Sales professional seeking career counseling and strategies
  • Business owner wanting new marketing approaches
  • Sales professional seeking new networking and prospecting strategies
  • Sales professional who has been given an ultimatum by the boss


Bill Cole has successfully helped people succeed in each of these situations.

Video And Telephone Coaching: US, Internationally

We do coaching all over North America and globally via telephone and video conferencing using Zoom, Skype, and FaceTime.


One on One Coaching: Silicon Valley Bay Area, Globally

For over 20 years we maintained first-class offices in the heart of Silicon Valley, in Cupertino, and Palo Alto, California. However, with the 2020 COVID-19 phenomenon, we have decided to move our business to a virtual basis.

We've been doing distance coaching all over the world each week for decades and the quality of coaching using video is completely equal to coaching done in an office.

It's also possible that we could come to your location in the San Francisco Bay Area to see you practice, to compete or for coaching in your home or office. We've done that for years. Please contact us for details. Travel fees may apply. We are based in Palo Alto, California.

"This was spectacular. The session was low-key and high-impact, deep, thought-provoking and intensely informative. The best idea I gleaned from Bill's program on the Mental Game of Selling was to try to handle more stress, more effectively. Do not shun adversity. Handle it as it arises."
Paul L. Hulme Founder and Owner
Alain Pinel Real Estate, Inc.
Largest Independent Real Estate Firm in the Western United States

"Your Mental Game of Selling program is a fresh, creative approach to the sales game that obviously has years of practical wisdom behind it. This is exactly the kind of high-level, yet street-smart psychology of selling course that sales professionals need. Your program was excellent, and you hit a perfect bullseye by teaching us the mental skills our people need to help them perform at higher levels in their stressful and challenging workdays. This will motivate them tremendously in their sales careers. I can see why you are known as an expert in the psychology of achievement and success. You delivered one of the most unique, on-target and immediately-helpful sales training programs we have seen in a long time. We will stay in close touch about bringing you back soon."
Steven Bakos Area Sales Manager
Linear Technology Corporation Milpitas, CA

"Any high-performance sales team can benefit from your sessions and techniques to re-energize for a new year of objectives and power to leap ahead of the competition."
Anne Walker Vice President
Capgemini
Houston, Texas

Quick Links for Sales Coaching

Are you in a sales slump? Do you feel your sales game is starting to slip? Or do you feel that you're doing reasonably well in selling, but would like to realize more of your potential? Then Sales Coaching may be just what you need.

Read a Personal Message from William B. Cole Consultants CEO Bill Cole to learn about Sales Coaching and the results you can expect when you work with a Sales Coach.

View a short video Introduction to Sales Coaching, featuring CEO Bill Cole, MS, MA.

Take This Free Sales Skills Assessment


Discover Your Strengths And Weaknesses


We are making this valuable 66-item selling assessment tool available to you at no charge to assist you in determining what is getting in the way of your performing to your full potential in sales situations, and in your larger sales career. It will help you quickly discover your strengths and weaknesses and provide you with an overview of what you have to do to get on the fast track to sales success.

You can print this for your own use, or fill it out and then email it to us as a way to begin the sales coaching process with us.


Take this free Sales Skills Assessment now.

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Order Sales Coaching Services

The standard hourly coaching rate for one person is $275, with some potential adjustments, based on a quote as part of a custom volume package, and for example, when we include speaking, training and consulting. For coaching sessions outside our offices, for sessions with more than one person, additional coaching fees and travel fees apply. We also offer two discounted packages, one of five hours and one of ten hours.

Discounted packages are valid only if paid in full, in advance.

1 hr

Buy one hour of

Executive Coaching
$275/hour - one person rate

Buy Now at $275USD

5 hrs

Coaching Five-Pack: Buy 5 hours of coaching at $265/hour - one person rate

You SAVE $50.

Buy Now at $1350USD

10 hrs

Coaching Ten-Pack: Buy 10 hours of coaching at $260/hour - one person rate

You SAVE $150.

Buy Now at $2600USD

We have coached individuals from San Francisco, San Jose, Saratoga, Los Gatos, Campbell, Cupertino, Palo Alto, Almaden Valley, Santa Cruz, Los Altos, Monte Sereno, Morgan Hill, Gilroy, Mountain View, Santa Clara, Sunnyvale, Alameda, Atherton, Berkeley, Burlingame, Campbell, Concord, Daly City, Danville, Dublin, Foster City, Fremont, Hillsborough, Livermore, Menlo Park, Millbrae, Milpitas, Moraga, Orinda, Pleasant Hill, Pleasanton, Portola Valley, Redwood City, San Leandro, San Mateo, San Ramon, San Rafael, Santa Clara, Union City, Woodside, and many other locations in the San Francisco Bay area, Silicon Valley, and around the United States. You can come to us, or we can come to you.

We can also work virtually. We also regularly consult with clients by phone and email from countries around the world, such as England, Portugal, Australia, Mexico, China, Canada, Israel and South Africa.

Read These Sales Coaching Articles


These three articles explain how and why people engage the services of a professional coach, and how to assess your sales skills, so you can be a peak performer in sales.

Do You Have Your Black Belt in Selling?

Rate Your Sales Skills and Reach More of Your Potential

Bill Cole, MS, MA

Superstar sales professionals perform deftly, smoothly, seemingly with no obvious selling techniques. But they completely know their sales methods, are highly aware of themselves and their surroundings and they make things happen. They're in the zone.

How would you rate your selling skills? Amateur? Professional? All-Star? Hall Of Fame? No matter what the performance arena, there are four levels of skill attainment. Read this article to learn how each level works and how this knowledge can make you a top sales pro.



Read more Sales and Customer Service articles by Bill Cole.

Why Hire a Coach?

Ten Terrific Ways to a More Powerful Life

Bill Cole, MS, MA

A personal coach, business coach, executive mentor, tennis coach, golf coach, sport psychology coach...What do all these coaches have in common? Why work with a coach? A coach won't do the work for you, but here are ten ways a coach can help launch you to the next level. ... Read the rest of this article.

What's a Mental Game Coach?

Bill Cole, MS, MA

There are many types of mind coaches, mental trainers, psychology consultants and therapists. How can you choose the right mind practitioner? To find out, read this article.

Policies Quick Links

Meet Bill Cole, Your Expert Sales Coach

Bill Cole

Bill is a nationally-known sales coach, sales trainer and author on sales skills. He's a thought leader and sales strategist. He partners with sales professionals to devise new ways of approaching peak performance in selling. He's one of the top experts in the world on the mental game of selling. He's created a compelling training program on this topic, Winning The Mental Game of Selling:


See a one sheet on this Mental Game of Selling program.


Bill is one of the world's leading authorities on performance psychology. He has successfully adapted his innovative methods and techniques in peak performance to a wide range of business applications.

"Bill Cole is a leading Olympic sports psychologist and a world-renowned peak performance coach."

British Broadcasting Corporation (The BBC)


"Bill Cole is a world-leading authority on sports psychology."

New Idea Magazine, Coleman-Rayner, LLC


"Bill Cole is a leading author on sports psychology."

Yahoo! Sports


"Bill Cole is a renowned sports psychologist and 'mental game coach' who helps athletes cope with the demands of intense competition."

CNET Magazine


See Bill's full bio in sport psychology.


Read testimonials for Bill's sales coaching and training.


Bill has been involved in selling his entire life. He's been in leadership positions in many organizations and has hired, managed and developed sales people for years. His speaking and consulting to businesses and corporations of all types gives him perspective on the various ways sales business is conducted. One of Bill's strengths as a sales coach is that he comes at it from a studied, scholarly perspective. He is a probing, analytical thinker and coach, who helps people devise creative solutions to their sales issues.


For many years Bill authored a monthly column on sales for the national financial trade magazine Transaction World. These columns and Bill's other 550 articles on selling and business have appeared around the world countless times.


Bill is often interviewed on selling strategies in the media. Here are two examples of Bill speaking about the mental game of sales on video and audio.


Bill Cole On The Mental Game Of Sales On Audio


Bill Cole was interviewed as a sales psychology expert for the British radio podcast, The Upgraded Salesman Show. Bill was asked to describe his popular sales system The Mental Game of Selling. Listen to the audio file of this broadcast on the Upgraded Salesman Program on itunes for free.


Bill Cole On The Mental Game Of Sales On Video


Bill Cole was interviewed by the Sales Mastery Summit video series in a segment entitled The Mental Game Of Selling. The segment asked the question: How do sales professionals get out of a sales slump and into the zone, on command? The 40-minute video segment is part of the Sales Mastery Summit, on Mastering the Inner Game of Success.


Previous Sales Mastery Summit video experts interviewed include New York Times and Wall Street Journal best-selling author Daniel Pink, Craig Elias, Jill Konrath, Art Sobczak, Charlie Green, and Kevin Allen. The Sales Mastery Summit has 11,000+ members who have access to world-class sales experts for online sales training.


See Bill's full bio.


Go to the FAQ section about our coaching systems.


We offer team sales coaching and speaking programs on The Mental Game of Selling
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