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How To Sell Yourself In A Job Interview

Sales Secrets From An Interviewing Skills Coach

Bill Cole, MS, MA
Founder and CEO
William B. Cole Consultants
Silicon Valley, Californi
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Mental Game Coach Bill Cole Peak Performance Playbook

As an interviewing skills coach, I help people navigate their job campaign from the moment they realize they need or want a job, to the time they shake hands and sign the employment contract. Since I am also an experienced sales coach, I can help my clients gain that extra special edge in promoting themselves to an interviewer, to convince the interviewer they are indeed perfect for the job.    534 words.

As an interviewing skills coach, I help people navigate their job campaign from the moment they realize they need or want a job, to the time they shake hands and sign the employment contract. Since I am also an experienced sales coach, I can help my clients gain that extra special edge in promoting themselves to an interviewer, to convince the interviewer they are indeed perfect for the job. This article gives you seven strategies you can use immediately to sell yourself in an interview.


  • Selling Yourself Tip #1: Companies are looking for candidates who believe their work is a kind of life mission, not just a job. If you can create a vision of yourself as a crusader for a specific belief, mission, journey or personal mandate, you will be seen as an energetic, positive, visionary, driven person who will stop at nothing short of success.

  • Selling Yourself Tip #2: Turn the typical question session into a dialogue. When you finish answering their question, ask them a follow up question. For example, say, "Your question makes me think, what are the company's next set of initiatives around those issues?" You will be seen as a peer or a person of substance who has something of value to offer.

  • Selling Yourself Tip #3: Ask as many questions as possible. This shows you are not only very interested in the company, but that you have gone to the trouble of researching them in depth to be able to come up with unusual question angles.

  • Selling Yourself Tip #4: Take a consultant's stance and help solve their problems. Determine what their issues are and tell them how you would approach resolving them. The company wants to hire people who can help them remove obstacles and move ahead, not just "do a job". Be that person who can help them achieve success.

  • Selling Yourself Tip #5: In sales a major axiom of discovering the customer's motivation to buy is termed "Find their pain". You then sell them a product or service that removes this pain. In the same way you can find the company's pain and tell them how you will take their pain away.

  • Selling Yourself Tip #6: Be 100% positive-minded and remove any negativity from your language. Be a can-do sort of person. Show that you can handle the speed bumps that come with the business world, and that you have the mental toughness it takes to succeed, despite the odds.

  • Selling Yourself Tip #7: In sales it is said that customers buy on emotion, and justify their purchase with logic. That means passion and enthusiasm convince people to do things, buy things and think differently. The interview game is no different. The enthusiastic, passionate-about-the-job person will get the job every time over the person who shows up simply hoping a job offer comes their way.


You don't need to be in sales to use sales strategies in your interviews. I want you to think about how you can sell yourself by becoming more enthusiastic, more on a mission and more determined to get the job of your dreams. Then you'll turn that dream into a reality.

The Interview Success Guide Ebook

This article is an excerpt from the Interview Success Guide, an indispensable tool you need to make your interview campaign a big success. This is a 216-page master blueprint that helps you understand and navigate the interview process so you can mount a successful interview campaign. This book has deep, insightful and immediately applicable interview wisdom that demystifies the world of interviewing. It also has over 400 questions, listed by category, for a variety of careers and jobs, which you could be asked in an interview. There are also over 1200 interview task reminders, questions and guidelines in checklist form so you leave nothing to chance in your job hunt. This guide gives you a step-by-step approach to mastering the interview process. Everything you need to do, from the moment you begin your job hunt to when you accept the position, is covered. We have thought of everything you could possibly need to know to conduct a comprehensive, smart job hunt campaign. Learn more about The Interview Success Guide and purchase it in pdf format, downloadable directly from this website. The Interview Success Guide eBook is also available in Amazon Kindle format and Barnes & Noble Nook format.


To learn more about how interview coaching can help you improve your abilities in media situations, oral test and exam situations, and job interviews visit Bill Cole, MS, MA, the Mental Game Coach™, at: 
www.mentalgamecoach.com/Services/InterviewCoaching.

Bill Cole, MS, MA, a leading authority on peak performance, mental toughness and coaching, is founder and CEO of William B. Cole Consultants, a consulting firm that helps organizations and professionals achieve more success in business, life and sports. He is also the Founder and President of the International Mental Game Coaching Association (www.mentalgamecoaching.com), an organization dedicated to advancing the research, development, professionalism and growth of mental game coaching worldwide. He is a multiple Hall-Of-Fame honoree as an athlete, coach and school alumnus, an award-winning scholar-athlete, published book author and articles author, and has coached at the highest levels of major-league pro sports, big-time college athletics and corporate America. For a free, extensive article archive, or for questions and comments visit him at www.MentalGameCoach.com.

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