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How to Make Your Investment in a Professional Speaker More Worthwhile.    Hiring a professional speaker can be a substantial investment. The important realization? It's not what an investment costs, it's what the investment returns that is important. This article takes a look at what savvy and cost-conscious meeting planners are doing to maximize their speaker investments. Read this to learn the 21 additional ways you can use one professional speaker to make your event be better than ever.    592 words.
The Mental Game Coach, Peak Performance Playbook

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How to Make Your Investment in a Professional Speaker More Worthwhile

21 Creative Ways to Improve Your Meeting ROI

Bill Cole, MS, MA
Founder and CEO
William B. Cole Consultants
Silicon Valley, California

Hiring a professional speaker can be a substantial investment. The important realization? It's not what an investment costs, it's what the investment returns that is important.

Some meetings bring in multiple speakers for good reasons. Sometimes each speaker has a specific capability only they can deliver. Or your audience wants to see a particular speaker. Perhaps a speaker is local and does not charge travel costs. All good reasons.

There are times when it makes sense, though, to utilize the multiple services of a single speaker, so their travel and speaking expenses you pay are maximized. In addition, when you bring in a speaker who takes the time to engage in meaningful, extensive research on your organization, the value-add is in utilizing that speaker's knowledge of your capabilities and needs so they can deliver assistance to your people across many platforms. Your people can engage in learning at many levels.

Let's take a look at what savvy and cost-conscious meeting planners are doing to protect their speaker investments. Any of these 21 additional uses for your professional speaker can be a wise move.

  1. Use the speaker as a keynoter as well as in breakouts to save extra travel costs for another speaker.

  2. Get people reading the speaker's materials in advance.

  3. Publish articles by the speaker in your organization's materials.

  4. Use the speaker's educational materials as gifts for attendees, in advance.

  5. Schedule the speaker as a consultant prior to and after the meeting.

  6. Utilize the speaker as a coach to individuals and teams on site.

  7. After a keynote, involve the speaker in activities, breakouts or coaching sessions so people can go more in-depth with the keynote material.

  8. Having the speaker do a breakout after the keynote can improve attendance at the breakouts.

  9. Have the speaker do a breakout with material that is largely interactive so people gain a complete different perspective on the concepts from the keynote.

  10. By using the speaker for multiple roles, you save extra travel costs from hiring another speaker.

  11. Utilize the speaker as a panelist with your other speakers.

  12. Have a senior member of your organization interview the speaker, live.

  13. Have the speaker do double duty as an MC or announcer.

  14. Videotape or audiotape the speaker as a resource for those who can't attend, or for future training initiatives.

  15. Partner with the speaker to create educational materials that positively impact your people.

  16. Customize the speaker's educational materials with your organization's logo and text for use as a special audience giveaway.

  17. Have the speaker involved in media interviews before and during your meeting for more exposure and credibility for your organization.

  18. Have the speaker continue the learning your people started by creating ongoing distance classes.

  19. Have the speaker write a series of articles or a regular column in one or more of your publications.

  20. Have the speaker act as a spokesperson for your organization, realizing more positive exposure for you.

  21. Engage the speaker as an on-line expert in a chat-room or discussion group, organization-wide.

So there you have it, 21 ways to stretch your meeting dollars into something more worthwhile. Your budget is satisfied. Your people are fulfilled. You then have a speaker who can add even more value to you, from having been inside your organization longer and deeper than a mere one-shot speech could ever provide. In a sense, you've hired a speaker and received the results of a writer-consultant-facilitator-media person-coach-trainer. Quite a return on your investment.

To learn about speaking programs offered by Bill Cole, MS, MA, the Mental Game Coach™, see www.mentalgamecoach.com/Services/SpeakingAndTraining.html.

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Copyright © 2011- Bill Cole, MS, MA. All rights reserved.

Bill Cole, MS, MA, a leading authority on peak performance, mental toughness and coaching, is founder and CEO of William B. Cole Consultants, a consulting firm that helps organizations and professionals achieve more success in business, life and sports. He is also the Founder and President of the International Mental Game Coaching Association (www.mentalgamecoaching.com), an organization dedicated to advancing the research, development, professionalism and growth of mental game coaching worldwide. He is a multiple Hall-Of-Fame honoree as an athlete, coach and school alumnus, an award-winning scholar-athlete, published book author and articles author, and has coached at the highest levels of major-league pro sports, big-time college athletics and corporate America. For a free, extensive article archive, or for questions and comments visit him at www.MentalGameCoach.com.

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