You Use Experts Who Speak Well? Why Not Just Use Professional Speakers
or Industry Experts At Your Meetings? You'll Save Money...Or WILL
Who do you call when you need a speaker for your next meeting? A
local college professor? Someone you once heard at Rotary? Lance
Armstrong? Probably none of the above. You want a speaker who is
an expert in their field, someone who can hold an audience's attention
and someone you can afford. This article explains the four main
classifications of speakers for hire and the strengths and weaknesses
of each, so you can make an intelligent, informed decision and improve
your meeting ROI.
Do You Use Experts Who Speak Well?
Why Not Just Use Professional Speakers or Industry
At Your Meetings? You'll Save Money...Or WILL You?
Bill Cole, MS, MA
Founder and CEO
William B. Cole Consultants
Silicon Valley, California
How many times have you attended a meeting, convention
or retreat only to be either bored, offended, put off by the speaker?
Have you heard speakers who have wasted your valuable time? Have
these speakers pushed you to within one step of a deep sleep?
If so, perhaps the wrong TYPE of speaker was up in front of the
This article will help you determine the four main types of speakers
you can hire, and the value of hiring a paid speaker for your events.
- Celebrity Speakers
- Professional Speakers
- Experts Who Give Lectures
- Expert Practitioners Who Speak Well
Here is what each is all about, and what you
receive when you hire each.
1. CELEBRITY SPEAKERS
These famous folks are the Olympic stars, show-biz
types, heroes and business wizards who command $20,000 and up per
speech. You would hire them to draw attendees to your event and
to give things more cache. If they can walk, breath and smile, they
are always a big hit. If they can speak also, that's an unexpected
bonus. You're not hiring them because they can speak, of course.
2. PROFESSIONAL SPEAKERS
These people are in the business of professional
speaking, full-time. What are the main complaints heard about full-time
professional speakers? Here are the potential, and very real, dangers:
- They often give the exact same speech to many different audiences.
- Their customization often amounts to changing the name of the
- They're on the road non-stop and are not seeing clients in
- They're so busy marketing for speeches they never research
- They're on so many planes they don't have time to write articles
- They offer glib, superficial content that is often fluff with
- They tell stories and fluffy platitudes that don't translate
into readily applicable action items for attendees.
- Because their material tends to be superficial, they do not
enjoy or do well at Q and A sessions.
In short, with this type of speaker, you pay
a lot and potentially get a very low ROI.
3. EXPERTS WHO GIVE LECTURES
These folks might be very knowledgeable in their
field, and may be researchers, writers or past or current experts.
What are the main complaints heard about these experts who dabble
in part-time speaking? Here are the potential, and very real, dangers:
- They come across as community-college "lecturers" who give
- They're clearly part-time speakers who dabble in the business.
- Some speak while working at a job that has no bearing on what
they speak about.
- They create an academic, lecture hall atmosphere.
- They don't understand the meetings industry and make significant
- They don't know what modern audiences want and need, or how
to deliver to them.
- They have no knowledge of adult learning principles.
- They have no training in professional speaking techniques.
- Their entertainment value is very, very low.
4. EXPERT PRACTITIONERS WHO SPEAK WELL
These are recognized authorities in their field,
who share their deep knowledge with audiences from their work as
coaches, consultants, professionals or researchers. The are currently
working as practitioners, are in the trenches working professionals,
researcher-authors, and are identified as authorities by the media.
Your attendees will thank you for using expert practitioners who
speak well at your meetings. They create huge audience and organizational
benefits. Here is why using experts who speak professionally are
your best meeting ROI. An expert who speaks well:
- Encourages increased morale.
- Catalyzes changed attitudes.
- Ignites higher motivation.
- Instills deeper education.
- Inspires people to act.
- Encourages dialogue among everyone.
- Builds bridges between people.
- Provides better entertainment.
- Brings outside perspectives, breaking through traditional mindsets.
- Can deliver difficult messages internal people sometimes can't.
- Can deliver a tough message and your people may not take it
as personally as when a company executive delivers it.
- Can take a countering view from management and be heard.
- Provides the confidence to take action.
- Creates experiences.
- Dispenses the tools needed to succeed.
- Has experience consulting and speaking in multiple industries
to solve your problems.
Increase your meeting ROI. Make your boardroom
happy. Thrill audience members. Give yourself peace of mind. Use
experts who speak well and all your meetings will turn into pleasant
To learn about speaking programs offered by Bill Cole, MS, MA, the
Mental Game Coach, see www.mentalgamecoach.com/Services/SpeakingAndTraining.html.
Copyright © 2011-
Bill Cole, MS, MA. All rights reserved.
Bill Cole, MS, MA, a leading authority
on peak performance, mental toughness and coaching, is founder and
CEO of William B. Cole Consultants, a consulting firm that helps
organizations and professionals achieve more success in business,
life and sports. He is also the Founder and President of the International
Mental Game Coaching Association (www.mentalgamecoaching.com),
an organization dedicated to advancing the research, development,
professionalism and growth of mental game coaching worldwide. He
is a multiple Hall-Of-Fame honoree as an athlete, coach and school
alumnus, an award-winning scholar-athlete, published book author
and articles author, and has coached at the highest levels of major-league
pro sports, big-time college athletics and corporate America. For
a free, extensive article archive, or for questions and comments
visit him at www.MentalGameCoach.com.
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