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Bill Cole was awarded the LinkedIn ProFinderís Best of 2017, for public speaking writing, coaching and consulting. The Best of 2017 badge signals best in class ranking on the LinkedIn platform. This recognizes the standout ProFinder professionals of the year.

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"Bill Cole has developed a comprehensive mental training program aimed at promoting peak performance."
San Jose Mercury News Headline

"Bill is the Zen master of tennis instruction - much better than a trip to a therapist's office!"
Elaine Goldstone
2002 Year-End Grand Prix Northern California
USTA 3.5 Women's Doubles Champion

"Bill has crafted a comprehensive mental game program for us. Bill's ability to help our players stay motivated, focused and on-track is just excellent. He is a master mental game coach. He is one of the top peak performance coaches on the Pro Tennis Tour."
Israeli Davis Cup Team

"Bill Cole is a major thought leader in sport psychology, and a mental toughness master...Bill Cole is a world-class mental game coach who gets world-class results."
Rodney King -
Performance Enhancement Coach
Johannesburg, South Africa?
Voted one of the top 20 martial artists in the world by Black Belt Magazine

International Association of Coaches Founding Member
Mental Game Coach global alliances

Bill Cole - Sport Psychology Expert

Bill Cole, MS, MA is an internationally and nationally recognized peak performance mind coach. He is a Wall Of Fame Honoree, an award-winning scholar-athlete and has coached at the highest levels of major-league pro sports, big-time college athletics and corporate America. Bill is the author of the book Tennis The Mental Game and over 350 articles that have appeared around the world.

Playing Experience: Amateur, College And Professional

Bill competed at the national level in tennis and badminton. He reached the quarter-finals of the first US Intercollegiate Badminton Doubles Championships. He was a #1 high school tennis team player and #1 college tennis team player and played in hundreds of competitive events over a career of 15 years. He was winner or finalist in 25 tennis tournaments and played professional tennis in the 1970's. In 1981, he posted a win over Steve Denton, who went on to become the fastest server (130 mph) in pro tennis history. He played the #1 pro tennis player in the world eyeball-to-eyeball in 1983 and lived to tell about it. As a kid, Bill was an All-Star Little-League baseball pitcher. He was inducted into the Buffalo Tennis Hall of Fame in May 2008.

Academic Background In Sports Psychology

Bill Cole earned a Bachelor of Science (with honors) in sport psychology in 1978 from The State University Of New York at Buffalo. As an undergraduate, he was awarded the Albert Zeigler Award for academic excellence. As a graduating senior (Cum laude honors), he won the prestigious Clifford R. Furnas Award as a University Scholar-Athlete.

He holds a master of science in physical education with specialization in sport psychology from California State University-Fullerton. He graduated in 1986, and, in his last year, was inducted into Psi Chi, The National Honor Society In Psychology. He holds a Master Of Arts In Counseling Psychology from Santa Clara University in northern California. Bill completed his first Masters degree under one of the top sport psychology consultants working in the world today, Dr. Ken Ravizza, author of the best-selling sports psychology book, Heads Up Baseball.

For 15 years Bill was on the faculty of four colleges and universities across the U.S., as a teacher educator, master teacher, stress management specialist, human development specialist and physical education specialist. He holds a Lifetime Teaching Credential In Physical Education in California. He has also received training in clinical and medical hypnosis and in counseling psychology.

The Mental Game Of Tennis Expert

Bill's book, The Mental Game of Tennis, will be published in 2010. This is the culmination of hundreds of interviews with world-class tennis pros, thousands of hours of coaching with players at all levels and countless hours of research into the sports psychology of tennis. Bill's articles on sports psychology or features about his work have been published hundreds of times, including in major outlets like Tennis Magazine, MSNBC.com, The San Francisco Examiner and Chronicle, Yahoo! Sports, The San Jose Mercury News, The Denver Post, The Buffalo News, The Amherst Bee, The Woodlands Villager, The Woodlands Trails, The East Hampton Star, The USPTA NORCAL newsletter, The Tyler College Bulletin, Inside Tennis Magazine, Inside Tennis / Racquets Magazine, and Inside Racquetball Magazine.

Sports Psychology Coach at Stanford University, where the baseball team was ranked #1 in the United States

A few years ago Bill was hired as the sports psychology coach for the Stanford University baseball team, and they were very grateful for his efforts and assistance there:

"Bill Cole is one of the top peak performance coaches in the country. He crafted a powerful mental game peak performance program for us, ranging from being a consultant to the coaching staff, a mental game advisor to individual players, and team mental game coach for group sessions. He has demonstrated to us why he is an authority on sports psychology. He has truly helped us get to the next level of performance. Bill's peak performance system helped us tremendously in our march to reach the finals of the College World Series."

Founder and President of an International Coaching Association

Bill is also the Founder and President of The International Mental Game Coaching Association (IMGCA), the leading worldwide organization dedicated to advancing the research, development, professionalism and growth of mental game coaching. The IMGCA has hundreds of informative success articles for kids, parents, athletes and coaches. You can visit the IMGCA at: www.mentalgamecoaching.com.

Mind Coach To College All-Americans

Bill has been Mental Training Coach to numerous College All-Americans in multiple sports, including baseball players who have been drafted by seven major-league Baseball Teams-- the Texas Rangers, the Atlanta Braves, the St. Louis Cardinals, the Pittsburgh Pirates, the Arizona Diamondbacks, the Oakland Athletics and the Los Angeles Dodgers. While Bill was their sports psychology coach, five collegiate baseball players captured professional baseball contracts with major league pro teams with an average contract salary and bonus of $800,000. One player achieved a signing bonus of $1 million.

International Coaching Experience

The Israeli Davis Cup Team had Bill on staff for three years as their Sport Psychology Coach. They said about his work, "Bill is a master mental game coach. He is one of the top peak performance coaches on the Pro Tennis Tour." When Bill worked closely with team #1 Harel Levy, Harel reached the finals of the Canadian Open, winning over $211,000 in one week. Bill started working with Harel when he was #278 in the world, and two years later, he achieved a world ranking of #30, and a seed at Wimbledon. In 2001 the team defeated Bulgaria to reach the final round in their section, the best result in Israeli Davis Cup history. They also had an important win over South Africa.

NCAA Division I Head Coach

As an NCAA Division I Head Coach at two west-coast universities (San Jose State and Cal-State Fullerton), Bill's teams competed against Stanford, Cal, Arizona, Pepperdine, Santa Barbara, UCLA, USC, San Diego, UC-San Diego, Idaho, Montana, Purdue, Washington, and many other national and regional powerhouse collegiate teams. He's coached two Junior College All-Americans. His San Jose State team reached a career high ranking of #8 in the NCAA Division I Volvo Tennis Northwest Region.

    Bill Cole with Davis Cup team
Bill Cole (center) pictured with Lior Mor (left) and Harel Levy (right), members of the Israeli Davis Cup Team. Bill was the Sport Psychology Coach for the team from 1999 to 2001. Harel had just defeated the legendary Michael Chang in the California Open to reach the finals.

Professional Memberships

  • The International Society of Sports Psychology
  • The International Mental Game Coaching Association (Founder and President)
  • The International Society of Mental Training and Excellence
  • The International Stress Management Association
  • The United States Professional Tennis Association
  • The American College of Sports Medicine

Go back to Sport Psychology Coaching.

To learn more about Bill Cole, see his full bio.

Batter in baseball game  
William B. Cole Consultants - Mental Game coaching, consulting, speaking and training

2085 East Bayshore Road #50412
Palo Alto, CA 94303
Phone: (510) 270-0311
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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