"... a fresh, creative approach to the
sales game that obviously has years of practical wisdom behind
it." Steven Bakos
Area Sales Manager
Linear Technology Corporation
"an expert in the psychology of workplace
productivity" Alain Pinel Real Estate
"an expert in the psychology of achievement
and success" Linear Technology Corporation
Are You Ready for Expert Sales Coaching?
Sales coaching is a professional business relationship
that helps successful sales professionals become even higher achievers,
play a bigger game, and reach more of their selling potential. An
expert sales coach assists in improving personal organization, efficiency
and time management and in enhancing sales performance. This is
a results-based, collaborative, confidential relationship with the
coach serving as a supportive accountability partner to challenge
salespeople to improve peak performance mind tools and reach their
zone of optimal sales performance.
Who are you?
New sales professional wanting guidance and a quick jump-start
to the field
Experienced sales professional needing a boost or refresher
Sales pro in a slump or career rut needing to get back on track
Business owner who needs to sell more
Speaker who wants to improve sales
Non-profit executive wanting specific sales strategies
Sales professional wanting help on sales scripts and presentations
Real estate agent wanting to stand out from the crowd
Sales professional changing products or services
Telesales professional wanting greater presence and command
on the phone
Sales person wanting to close more business
Sales person considering getting out of sales and switching
Sales manager seeking better ways to motivate and lead a team
Sales professional wanting a new system for time management,
organization and productivity
Sales professional with ADD or focus issues wanting to learn
mental game strategies for better performance
Sales professional seeking career counseling and strategies
Business owner wanting new marketing approaches
Sales professional seeking new networking and prospecting strategies
Sales professional who has been given an ultimatum by the boss
Bill Cole has successfully helped people succeed
in each of these situations.
View a short video Introduction to Sales
featuring CEO Bill Cole, MS, MA.
you in a sales slump? Do you feel your sales game is starting
to slip? Or do you feel that you're doing reasonably well
in selling, but would like to realize more of your potential?
Then Sales Coaching may be just what you need.
We regularly conduct coaching sessions worldwide
via Skype. Simply download the free Skype software from www.skype.com,
and you will not be charged phone call fees, or video fees to use
the web. You pay only our coaching fees, specified in advance. To
configure your computer to use Skype video and audio, please follow
the directions on the Skype website. Macintosh users may also use
iChat. Once you contact us about coaching, we will provide you with
our Skype contact information.
Take This Free Sales Skills Assessment
Discover Your Strengths And Weaknesses
We are making this valuable 66-item selling assessment
tool available to you at no charge to assist you in determining
what is getting in the way of your performing to your full potential
in sales situations, and in your larger sales career. It will help
you quickly discover your strengths and weaknesses and provide you
with an overview of what you have to do to get on the fast track
to sales success.
You can print this for your own use, or fill it out and then email
or fax it to us as a way to begin the sales coaching process with
The Traction-To-Action Sales
Coaching Discount Starter Package
To help you get some quick traction on your selling
performance issues and kick the tires on our sales coaching, we
recommend you take this starter coaching package. This features
3 hours of personalized, one-on-one coaching with Bill Cole, CEO
of William B. Cole Consultants. You get customized coaching and advice from
a long-time sales coach, and you will become a better and more confident
Bill's Sales Coaching Has 13 Key Helpful Features To Boost Your
Assessment of your current sales skills.
Review of and suggestions for upcoming sales situations.
A deep and extensive level of analysis and feedback about your
Proprietary, detailed checklists that help you become aware
of yourself as a sales professional.
Worksheets and exercises that bring the concepts Bill teaches
Coach you for your upcoming sales situations.
Help you overcome performance issues such as fears and low
Show-You-How-To-Practice sales sessions.
Advice on editing, staging and managing your sales presentations.
Our standard coaching fees for private pay individuals
are $125 an hour, but we want to give you a starter discount. Choose
this Traction-To-Action Starter Package and take off $75. You pay
only $300 for all the above 14 points over three valuable hours
of coaching with Bill. Travel and associated expenses are extra,
if we come to your offices.
Please note that these private pay discounted coaching fees are
applicable only to telephone or Skype sessions, for sessions in
our offices in Cupertino, California, and for local sessions within
a few minutes of our location. For coaching sessions outside our
offices, additional coaching and travel fees are required. There
also will be a minimum number of hours required for travel sessions.
The coaching rates shown here are discounted for private pay individuals.
Rates are higher for corporate, governmental and other entities.
Please contact us for those fee schedules. To prevent fraud, refunds
are not allowed by means other than the same credit card or PayPal
account used to make the original charge.
We have coached individuals from San Francisco, San Jose, Saratoga,
Los Gatos, Campbell, Cupertino, Palo Alto, Almaden Valley, Santa
Cruz, Los Altos, Monte Sereno, Morgan Hill, Gilroy, Mountain View,
Santa Clara, Sunnyvale, Alameda, Atherton, Berkeley, Burlingame,
Campbell, Concord, Daly City, Danville, Dublin, Foster City, Fremont,
Hillsborough, Livermore, Menlo Park, Millbrae, Milpitas, Moraga,
Orinda, Pleasant Hill, Pleasanton, Portola Valley, Redwood City,
San Leandro, San Mateo, San Ramon, San Rafael, Santa Clara, Union
City, Woodside, and many other locations in the San Francisco Bay
area, Silicon Valley, and around the United States. You can come
to us, or we can come to you.
We can also work virtually. We also regularly consult with clients
by phone and email from countries around the world, such as England,
Portugal, Australia, Mexico, China, Canada, Israel and South Africa.
To start your sales coaching, simply email us, call us at 408-725-7191,
or click on the button below to sign up now. This new client discount
package is for new clients only. If you are a continuing client,
please choose one of the Sales Coaching
Services packages below.
the Sales Coaching New Client Discount Package
are made with
We can often start you the same week you contact
us. We stay busy, but we know you have important sales situations
coming up, and we want you to be prepared, confident, and to give
outstanding selling performances. If you need emergency, last-minute
sales coaching, call us, and we will do everything we can to help
you right away. We always go the extra mile for our clients!
Order Sales Coaching Services
Please note that these private pay discounted
coaching fees are applicable only to telephone or Skype sessions,
for sessions in our offices in Cupertino, California, and for local
sessions within a few minutes of our location. For coaching sessions
outside our offices, additional coaching and travel fees are required.
There also will be a minimum number of hours required for travel
sessions. The coaching rates shown here are discounted for private
pay individuals. Rates are higher for corporate, governmental and
other entities. Please contact us for those fee schedules. To prevent
fraud, refunds are not allowed by means other than the same credit
card or PayPal account used to make the original charge.
William B. Cole Consultants coaching rates shown
here are discounted for private pay individuals. Rates are higher
for corporate, governmental and other entities. Please contact us
for those fee schedules.
Our discounted coaching fees are $125 per hour, with additional
discounts offered for blocks of six and twelve hours.
one hour of Sales Coaching
are made with
Coaching Four-Pack: Buy four hours of coaching
and instead of paying $125/hour, you pay only $117.50/hour. You
four hours of Sales Coaching
are made with
Coaching Six-Pack: Buy six hours of coaching
and instead of paying $125/hour, you pay only $115/hour. You SAVE
six hours of Sales Coaching
are made with
Coaching Twelve-Pack: Buy twelve hours
of coaching and instead of paying $125/hour, you pay only $110/hour.
You SAVE $180.
twelve hours of Sales Coaching
are made with
Installment Or Variable Payments
Note: Normally payments are made using the Credit
Card or PayPal buttons in the blue boxes above. However, coaching
services payments may be made in installments, by special arrangement.
Please contact us for details. To make an installment payment or
to make any other payment to William B. Cole Consultants, go to
the page for making payments of any
There is no additional charge for reading and
responding to reasonable length emails. For emails or attached documents
that are longer, any time spent with these activities will be counted
as hours in the package you purchased. If the hours exceed the package
hours, they will be invoiced weekly.
We can assist you in many other ways in addition to coaching. This
is a menu of how you can utilize our expertise to create a robust
program of improvement.
Reading, reacting to and editing documents.
Creating customized audios.
Creating and editing documents.
Writing and editing speeches and training materials.
Creating and conducting surveys and questionnaires.
Creating and conducting 360 degree reviews.
Speaking to people you designate, as part of your coaching
Having us conduct web research, or other research on your behalf.
Attending your performances or workplaces, or in the field,
observing and debriefing you.
Speaking by phone or Skype to debrief you after your performances,
while you are still on site, or soon thereafter.
These additional services can be paid for in two
ways, which we will ask you to designate before beginning them.
They could be counted as part of your existing package hours, or
charged as additional services beyond the package, at the hourly
rate within the package you purchased. If these services exceed
the hours in your package, they will be invoiced the week they are
delivered, with payment due at that time.
All Coaching Is Unconditionally Guaranteed -- Our No-Questions-Asked,
100% Money-Back Coaching Guarantee:
work is guaranteed. We want you to succeed. If you do not believe
we have met the mutually established objectives for your coaching
project, we will continue to work toward those goals with you for
no additional fee or expense consideration. If, after such an additional
attempt, you still believe we have not met your objectives for this
project, we will refund your coaching fees in total. We believe
in our ability to help our clients. Our commitment to your success
is total. This has been our commitment to our clients for well over
Our Coaching Is Confidential
Trust forms the core of the coaching relationship.
We respect what you say, and will not repeat your material to anyone
or to any entity. We maintain your confidentiality
and privacy in all communications and we maintain safe and secure
written records of your account. We do not disclose that you are
a client if you do not want that known.
Read These Sales Coaching Articles
These three articles explain how and why people
engage the services of a professional coach, and how to assess your
sales skills, so you can be a peak performer in sales.
Do You Have Your Black Belt in Selling?
Rate Your Sales Skills and Reach More of Your Potential
Bill Cole, MS, MA
Superstar sales professionals perform deftly, smoothly,
seemingly with no obvious selling techniques. But they completely
know their sales methods, are highly aware of themselves
and their surroundings and they make things happen. They're
in the zone.
How would you rate your selling skills? Amateur? Professional?
All-Star? Hall Of Fame? No matter what the performance arena,
there are four levels of skill attainment. Read this
article to learn how each level works and how this knowledge
can make you a top sales pro.
A personal coach, business coach, executive mentor, tennis
coach, golf coach, sport psychology coach...What do all
these coaches have in common? Why work with a coach? A coach
won't do the work for you, but here are ten ways a coach
can help launch you to the next level. ... Read the rest
of this article.
What's a Mental Game Coach?
Bill Cole, MS, MA
There are many types of mind coaches, mental trainers, psychology
consultants and therapists. How can you choose the right
mind practitioner? To find out, read
Meet Bill Cole, Your Expert Sales Coach
Here is a quick snapshot of how
Bill can help you as your sales coach.
The bottom line?
You want to build more sales confidence, make a positive
impact and sell yourself, your ideas, services and products
Bill is a sales coach, trainer and speaker. Here is a testimonial
from an organization that brought him in to train their
"Thank you so much or sharing your
wonderful program with the Sales Success Series participants.
You were a huge hit with the group and I was thoroughly
impressed--you are a great representative of the speaking
and training profession."
San Leandro Chamber of Commerce Sales Success Series
William B. Cole Consultants founder and CEO Bill
Cole, MS, MA is an internationally and nationally recognized peak
performance mind coach. He is a Wall Of Fame Honoree, an award-winning
scholar-athlete and has coached at the highest levels of major-league
pro sports, big-time college athletics and corporate America.
Bill writes a monthly column on sales for the national financial
trade magazine Transaction World. These columns and Bill's
other 300 articles on selling and business have appeared around
the world countless times.
He's been interviewed about selling in the major media, notably
in Sales and Marketing Management magazine, on the topic
of "Coaching 'A' Players". Here's how the article, titled
"Too Good To Ignore" quoted Bill:
"A players are different from the B's
and C's. They are highly motivated by money, and because
of that they drive themselves mercilessly. Bill Cole, founder
and CEO of William B. Cole Consultants, a sales training company based
in San Jose, California, says salespeople 'are the athletes
of the business world. They have to take the punishment.'
But the A players are, in particular, 'risk-takers, thrill-seekers.'
They're basically unbalanced, he says, with little or no
'B's do other things to get strokes. They might play a musical
instrument, or when they come home from work their dogs
will lick their faces,' Cole says. Not the A's. They're
in their managers' faces every day looking for approval."
Bill has been in leadership positions
in many organizations and has hired, managed and developed sales
people for years. His speaking and consulting to businesses and
corporations of all types gives him perspective on the various
ways sales business is conducted. One of Bill's strengths as a
sales coach is that he comes at it from a studied, scholarly perspective.
He is a deep, analytical thinker and coach, one who can help people
devise creative solutions to their sales and career issues.
Bill created, developed and presents his popular workshop/seminar,
The Mental Game of Selling, to address the needs
of sales professionals who desire:
Deeper and sharper focus when selling.
The ability to overcome the inevitable speed bumps in sales.
The skills to handle call reluctance and stage fright.
Better ways to handle the paradox of success.
Cutting edge information on rapport-building and client management.
A powerful mental readiness/psyching up system.
Improvement in their persuasion and influencing skills.
And, perhaps most important of all to
sales professionals, Bill teaches the science and art of...
"Your Mental Game Of Selling
program is a fresh, creative approach to the sales game
that obviously has years of practical wisdom behind it.
This is exactly the kind of high-level, yet street-smart
psychology of selling course that sales professionals need.
Your program was excellent, and you hit a perfect bullseye
by teaching us the mental skills our people need to help
them perform at higher levels in their stressful and challenging
workdays. This will motivate them tremendously in their
sales careers. I can see why you are known as an expert
in the psychology of achievement and success. You delivered
one of the most unique, on-target and immediately-helpful
sales training programs we have seen in a long time. We
will stay in close touch about bringing you back soon."
Area Sales Manager
Linear Technology Corporation
Sales Presentations Are Like Miniature Speeches
Every sales situation is a speech, a presentation.
No matter if you are on the phone, one-on-one, selling to a group
or making a team presentation, you are giving a speech. These
sales situations are very much like a speech, requiring a powerful
opening, meaningful content and a memorable closing.
You have to know how to anticipate and handle all objections,
tough questions and any other type of curve-ball thrown your way.
Bill will help you craft smart answers to the toughest questions
anyone can throw at you, and develop a series of sales modules
that help you stay on track and keep you delivering the goods.
Bill knows how to help you do that very thing. He travels regularly
on the pro speaking circuit giving keynotes, workshops and seminars,
speaking at state and national conventions, corporate events and
for professional groups. His one-hour keynote fee is $4,500. He
was a member of the Board of Directors of the National Speakers
Association (Northern California) for two years. For seven years
he appeared in the honor rolls of Who's Who In Professional Speaking.
He is a speech coach to professional speakers, business speakers,
sales professionals and everyday folks who just want to give a
good speech and not break out in a sweat. Bill was the head speech
writer and presentation coach to famed Silicon Valley SnapTrack
CEO Steve Poizner, who is ranked in the top six of all-time valley
CEO's, since selling his company for $1 billion.
Poizner ran for the State Assembly in California in 2004 and was
one of a handful of politicians who were endorsed by "The California
Governator", Arnold Schwarzenegger. Bill crafted the content and
staging for Poizner's speeches, debates, TV and radio spots and
other appearances. Steve Poizner had this to say about Bill's
"Bill, thank you for your excellent writing,
coaching and guidance with my speeches and presentations.
Your help was invaluable in my political campaign."
"Any high-performance sales team can benefit
from your sessions and techniques to re-energize for a new
year of objectives and power to leap ahead of the competition."
"SPECTACULAR!! The session was HIGH impact,
DEEPLY thought-provoking and INTENSELY informational...It
Founder/President/Owner of Alain Pinel Realtors
Largest Independent Real Estate Firm in the Western United
"Some of the enthusiastic endorsements
from our participants included: 'You were a huge hit with
the group', 'I was thoroughly impressed' , 'It was great!',
'Great program!', 'I wanted the program to go all day!'
and 'You did a fabulous job!'. The evaluations were fantastically
positive and there were 20 requests for more information
about his services and programs. That's quite a response!
Bill knows how to connect with people -- and how to teach
others to do that. He gets right to the core of what people
in sales need and gives them immediate bottom-line value.
I highly recommend Bill Cole to any group that wants to
learn from an authority in peak performance, especially
in selling and in golf. Bill is a real gem!"
Chief Executive Officer
San Leandro Chamber of Commerce
Call us for a brief, no-charge, no-obligation
conversation to see if sales coaching is for you, and if we are
a good fit together. We'll spend a few minutes exploring your
current situation, what you're looking for in sales coaching,
how we might be able to help, and if there seems to be chemistry.
We can also describe our coaching program in more detail. You
can reach us at the phone number, e-mail address or fax number