Bill Cole, MS, MA is one of the most prominent, prolific and successful performance psychology consultants working today. Headquartered in Silicon Valley, California, he maintains a global consultancy, traveling the world advising top performers. He has been mental game coach or consultant to Olympic athletes who have won Bronze, Silver and Gold medals. He's coached thousands of recreational, junior high, high school, college, professional, world champion and world record-holding athletes.
Bill competed extensively in badminton in the US and Canada, and reached the quarterfinals of the NCAA National Badminton Doubles Championships. He grew up in a hotbed of badminton, in Buffalo, New York, and had the great fortune of regularly training with players who had won a total of 50 US national titles. Bill trained under Ethel Marshall, who was considered by many as the greatest women’s badminton player in the history of the sport, and who won 29 US National Championships. He also trained under Bea Massman, who won 14 national titles in badminton. Both Ethel and Bea were enshrined in the U.S. Badminton Hall of Fame.
Bill taught badminton to students and future teachers and coaches at three universities, SUNY-Buffalo, Cal State Fullerton, and San Jose State University.
Bill has been the mental game coach or sports psychology consultant with athletes or coaches of 19 world and national teams, nine international and Olympic teams, 32 professional sports teams, associations or leagues, and of athletes who have won 36 world and national championships. He has been the mental trainer for thousands of athletes in over 100 sports, at all ages and skill levels.
He was the first person in the world to earn an undergraduate degree in sports psychology, and is the Founder and President of the International Mental Game Coaching Association, which trains and certifies mental game coaches worldwide.
"Bill Cole is a leading Olympic sports psychologist ."
British Broadcasting Corporation (The BBC)
"...one of the top peak performance coaches on the ATP Pro Tennis Tour."
---Israeli Davis Cup Tennis Team
"A world-renowned peak performance coach."
British Broadcasting Corporation (The BBC)
"Bill Cole is a leading author on sports psychology."
Yahoo! Sports
"Bill Cole is a renowned sports psychologist and 'mental game coach' who helps athletes cope with the demands of intense competition."
CNET Magazine